Rainmaker Brand Identity

A complete profile of Rainmaker's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FACC15
• secondary: #9CA3AF
• accent: #FACC15
• background: #E5E7EB
• textPrimary: #000000
• link: #C43EA5

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Favicon: https://www.rainmaker.nyc/favicon.ico
• Social card (og:image): https://rainmaker.nyc/meta.png

UI Components

• buttonPrimary: background=#FACC15, textColor=#000000, borderRadius=0px, shadow=none
• buttonSecondary: background=transparent, textColor=#C43EA5, borderColor=#712F62, borderRadius=32px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in cryptocurrency or digital wallets

Rainmaker Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• DeFi Engine | Public Docs
  • Image: https://docs.rainmaker.nyc/~gitbook/ogimage/bCdEpf211ugdDkbVhTPG
  • Source: https://docs.rainmaker.nyc/technical-documentation/defi-engine
• Meta-DEX Aggregator | Public Docs
  • Image: https://docs.rainmaker.nyc/~gitbook/ogimage/sgnnNCgKtqafFeerw2SM
  • Source: https://docs.rainmaker.nyc/product/meta-dex-aggregator
• Rainmaker | The Airdrop Wallet
  • Image: https://www.rainmaker.nyc/_next/image?url=%2Fshort.gif&w=640&q=75
  • Source: https://www.rainmaker.nyc/
• Rainmaker x HAYMAKER: “We Build Rain”
  • Image: https://bmoutdoor.com/images/blog/Rainmaker.jpg
  • Source: https://bmoutdoor.com/info/rainmaker-haymaker-we-build-rain
• Business | Rainmaker
  • Image: https://rainmaker.gg/en/assets/social-cards/business.jpg?q=1
  • Source: https://rainmaker.gg/
• State of the Platform: How to Build Your Landing Pages - Rainmaker Digital -
  • Image: https://rainmakerdigital.com/wp-content/uploads/2024/09/Add-New-Landing-Page-david-brandon-qa01-rmkr-net-Rainmaker-Platform.png
  • Source: https://rainmakerdigital.com/sotp-september-2024/?srsltid=AfmBOoqkGjwaP9oCkPEQe73CGJlIQrNn-bfa0Fb1y1BjHIJ9faXuDtss

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FACC15",
  "secondary": "#9CA3AF",
  "accent": "#FACC15",
  "background": "#E5E7EB",
  "textPrimary": "#000000",
  "link": "#C43EA5"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FACC15",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#C43EA5",
   "borderColor": "#712F62",
   "borderRadius": "32px",
   "borderRadiusCorners": {
    "topLeft": "32px",
    "topRight": "32px",
    "bottomRight": "32px",
    "bottomLeft": "32px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://www.rainmaker.nyc/favicon.ico",
  "ogImage": "https://rainmaker.nyc/meta.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals interested in cryptocurrency or digital wallets"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 }
}