# Rainmaker Brand Identity

A complete profile of **Rainmaker**'s visual system — colors, typography, components, and personality — extracted from http://www.rainmaker.nyc. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rainmaker
- Machine-readable JSON: https://characterquilt.com/branding/rainmaker.json
- Per-page llms.txt: https://characterquilt.com/branding/rainmaker/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FACC15 |
| Accent | #FACC15 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #FACC15
- secondary: #9CA3AF
- accent: #FACC15
- background: #E5E7EB
- textPrimary: #000000
- link: #C43EA5

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://www.rainmaker.nyc/favicon.ico
- Social card (og:image): https://rainmaker.nyc/meta.png

## UI Components

- buttonPrimary: background=#FACC15, textColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#C43EA5, borderColor=#712F62, borderRadius=32px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in cryptocurrency or digital wallets

## Rainmaker Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **DeFi Engine | Public Docs**
  - Image: https://docs.rainmaker.nyc/~gitbook/ogimage/bCdEpf211ugdDkbVhTPG
  - Source: https://docs.rainmaker.nyc/technical-documentation/defi-engine
- **Meta-DEX Aggregator | Public Docs**
  - Image: https://docs.rainmaker.nyc/~gitbook/ogimage/sgnnNCgKtqafFeerw2SM
  - Source: https://docs.rainmaker.nyc/product/meta-dex-aggregator
- **Rainmaker | The Airdrop Wallet**
  - Image: https://www.rainmaker.nyc/_next/image?url=%2Fshort.gif&w=640&q=75
  - Source: https://www.rainmaker.nyc/
- **Rainmaker x HAYMAKER: “We Build Rain”**
  - Image: https://bmoutdoor.com/images/blog/Rainmaker.jpg
  - Source: https://bmoutdoor.com/info/rainmaker-haymaker-we-build-rain
- **Business | Rainmaker**
  - Image: https://rainmaker.gg/en/assets/social-cards/business.jpg?q=1
  - Source: https://rainmaker.gg/
- **State of the Platform: How to Build Your Landing Pages - Rainmaker Digital -**
  - Image: https://rainmakerdigital.com/wp-content/uploads/2024/09/Add-New-Landing-Page-david-brandon-qa01-rmkr-net-Rainmaker-Platform.png
  - Source: https://rainmakerdigital.com/sotp-september-2024/?srsltid=AfmBOoqkGjwaP9oCkPEQe73CGJlIQrNn-bfa0Fb1y1BjHIJ9faXuDtss

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FACC15",
    "secondary": "#9CA3AF",
    "accent": "#FACC15",
    "background": "#E5E7EB",
    "textPrimary": "#000000",
    "link": "#C43EA5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FACC15",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#C43EA5",
      "borderColor": "#712F62",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.rainmaker.nyc/favicon.ico",
    "ogImage": "https://rainmaker.nyc/meta.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "⚠️ The Rainmaker Mobile App is in Phase 2 of its planned sunset. Migrate your funds off as soon as p",
      "reasoning": "Button #0 uses a vibrant brand color (#FACC15) which is consistent with the primary brand color. It also contains urgent, action-oriented text about migrating funds, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "ENTER",
      "reasoning": "Button #1 has a transparent background with a distinct accent color for text (#C43EA5) and a glowing effect, making it stand out as a secondary action to 'ENTER'. It is in a different color group than the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in cryptocurrency or digital wallets"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```