Rainforest Brand Identity

A complete profile of Rainforest's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #013830
• accent: #EEEBDA
• background: #FFFFFF
• textPrimary: #00473C
• link: #00473C

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#EEEBDA, textColor=#00473C, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px -25px 15px 0px inset
• buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px -25px 15px 0px inset

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for payment solutions

Rainforest Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Rainforest Pay
  • Image:
  • Source: https://www.rainforestpay.com/blog/fueling-the-climb-how-momentum-agility-and-teamwork-are-powering-our-next-chapter
• Rainforest Pay
  • Image:
  • Source: https://www.rainforestpay.com/blog/6-vertical-saas-predictions-for-2026
• Rainforest Pay
  • Image:
  • Source: https://www.rainforestpay.com/blog/protect-your-saas-platform-from-fraud-losses
• Blog
  • Image: .png)
  • Source: https://www.rainforestpay.com/blog
• Rainforest Pay
  • Image:
  • Source: https://www.rainforestpay.com/category/product-news
• Rainforest Pay
  • Image:
  • Source: https://www.rainforestpay.com/blog/increasing-authorization-rates-with-partial-auth

Working with these fonts

Not found on Google Fonts? Here are instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around to capture font URLs.
4. Save each captured font file locally.
5. View the page's CSS and copy matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Arial",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#013830",
 "accent": "#EEEBDA",
 "background": "#FFFFFF",
 "textPrimary": "#00473C",
 "link": "#00473C"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#EEEBDA",
 "textColor": "#00473C",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px -25px 15px 0px inset"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px -25px 15px 0px inset"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/682cdc7097ff49cf0ef60212/682ce5b2fef569cc51288ca3_Header%20logo.svg",
 "favicon": "https://cdn.prod.website-files.com/682cdc7097ff49cf0ef60212/6848e7d5a49cad06f0ce0ffa_favicon%202.png",
 "ogImage": null
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses looking for payment solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}