Rainforest Brand Identity

A complete profile of Rainforest's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #013830
• accent: #EEEBDA
• background: #FFFFFF
• textPrimary: #00473C
• link: #00473C

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#EEEBDA, textColor=#00473C, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px -25px 15px 0px inset
• buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px -25px 15px 0px inset

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for payment solutions

Rainforest Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Rainforest Pay
  • Image:
  • Source: Link
• Rainforest Pay
  • Image:
  • Source: Link
• Rainforest Pay
  • Image:
  • Source: Link
• Blog
  • Image: .png)
  • Source: Link
• Rainforest Pay
  • Image:
  • Source: Link
• Rainforest Pay
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#013830",
    "accent": "#EEEBDA",
    "background": "#FFFFFF",
    "textPrimary": "#00473C",
    "link": "#00473C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EEEBDA",
      "textColor": "#00473C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px -25px 15px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px -25px 15px 0px inset"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/682cdc7097ff49cf0ef60212/682ce5b2fef569cc51288ca3_Header%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/682cdc7097ff49cf0ef60212/6848e7d5a49cad06f0ce0ffa_favicon%202.png",
    "ogImage": null
  }
}