# Rainbow Brand Identity

A complete profile of **Rainbow**'s visual system — colors, typography, components, and personality — extracted from https://rainbow.me. Built for designers, agents, and AI tools.

## Quick Facts

| Field       | Value                     |
|-------------|---------------------------|
| Primary     | #FF8A00                   |
| Accent      | #FF8A00                   |
| Body Font   | SF Pro Rounded Semibold    |
| Heading Font | SF Pro Rounded Semibold    |

## Color Palette

- primary: #FF8A00
- secondary: #FF54BB
- accent: #FF8A00
- background: #FFFFFF
- textPrimary: #0F101A
- link: #0000EE

## Typography

- primary: SF Pro Rounded Semibold — https://fonts.google.com/specimen/SF+Pro+Rounded+Semibold
- heading: SF Pro Rounded Semibold — https://fonts.google.com/specimen/SF+Pro+Rounded+Semibold

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FF8A00, textColor=#0000EE, borderRadius=40px
- buttonSecondary: background=#FF54BB, textColor=#0000EE, borderRadius=40px

## Brand Personality

Tone: playful · Energy: high · Audience: crypto enthusiasts

## Rainbow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rainbow | Download Rainbow**  
  - Image:   
  - Source: https://rainbow.me/cn/download
- **Introducing Poolsuite**  
  - Image:   
  - Source: https://learn.rainbow.me/introducing-poolsuite
- **Removing Wallets or Keys - Rainbow**  
  - Image:   
  - Source: https://rainbow.me/support/extension/removing-wallets-or-keys
- **Connect your Hardware Wallet - Rainbow**  
  - Image:   
  - Source: https://rainbow.me/support/extension/connect-your-hardware-wallet
- **Connect your Hardware Wallet - Rainbow**  
  - Image:   
  - Source: https://rainbow.me/support/extension/connect-your-hardware-wallet
- **How to Use Rainbow With Your Reddit Vault - Rainbow**  
  - Image:   
  - Source: https://rainbow.me/support/app/how-to-use-rainbow-with-your-reddit-vault

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "SF Pro Rounded Semibold",
   "role": "heading"
  },
  {
   "family": "SF Pro Rounded Bold",
   "role": "heading"
  },
  {
   "family": "SF Pro Rounded Heavy",
   "role": "heading"
  },
  {
   "family": "SF Pro Rounded Black",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#FF8A00",
  "secondary": "#FF54BB",
  "accent": "#FF8A00",
  "background": "#FFFFFF",
  "textPrimary": "#0F101A",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "SF Pro Rounded Semibold",
   "heading": "SF Pro Rounded Semibold"
  },
  "fontStacks": {
   "heading": [
    "SF Pro Rounded Black",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "SF Pro Rounded Bold",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "120px",
   "h2": "72px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "32px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FF8A00",
   "textColor": "#0000EE",
   "borderRadius": "40px",
   "borderRadiusCorners": {
    "topLeft": "40px",
    "topRight": "40px",
    "bottomRight": "40px",
    "bottomLeft": "40px"
   },
   "shadow": "rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset"
  },
  "buttonSecondary": {
   "background": "#FF54BB",
   "textColor": "#0000EE",
   "borderRadius": "40px",
   "borderRadiusCorners": {
    "topLeft": "40px",
    "topRight": "40px",
    "bottomRight": "40px",
    "bottomLeft": "40px"
   },
   "shadow": "rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/Hml6PtJwt03gwFtTRYmbpo7EarY.png?width=1024&height=1024",
  "favicon": "https://framerusercontent.com/images/bgm16Z9pe9YGDU72vUuHTzyYYk.png",
  "ogImage": "https://framerusercontent.com/images/375RWREzGoJTDyD2Uxyjh4tcCDU.png",
  "logoHref": "https://rainbow.me/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Download Rainbow Extension",
   "reasoning": "Button #0 has a vibrant brand color (#FF8A00) and action-oriented text ('Download Rainbow Extension'), making it the primary CTA."
  },
  "secondary": {
   "index": 1,
   "text": "Download Rainbow Mobile",
   "reasoning": "Button #1 has a different vibrant color (#FF54BB) and also features a download action, making it a suitable secondary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "playful",
  "energy": "high",
  "targetAudience": "crypto enthusiasts"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```