Rainbow Brand Identity

A complete profile of Rainbow's visual system — colors, typography, components, and personality — extracted from https://rainbow.me. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://rainbow.me.

Primary

• Color: #FF8A00
• RGB: rgb(255, 138, 0)

Secondary

• Color: #FF54BB
• RGB: rgb(255, 84, 187)

Accent

• Color: #FF8A00
• RGB: rgb(255, 138, 0)

Background

• Color: #FFFFFF
• RGB: rgb(255, 255, 255)

Text Primary

• Color: #0F101A
• RGB: rgb(15, 16, 26)

Link

• Color: #0000EE
• RGB: rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

Primary

• Font: SF Pro Rounded Semibold

Heading

• Font: SF Pro Rounded Semibold
• Font Stack: SF Pro Rounded Black, -apple-system, BlinkMacSystemFont, sans-serif

Visual Assets

UI Components

Live previews rendered using Rainbow's actual button styles.

Button Primary

• Background: #FF8A00
• Text Color: #0000EE
• Border Radius: 40px
• Shadow: rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset

Button Secondary

• Background: #FF54BB
• Text Color: #0000EE
• Border Radius: 40px
• Shadow: rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset

Brand Personality

• Tone: playful
• Energy: high
• Audience: crypto enthusiasts

Rainbow Brand in the Wild

Source: rainbow.me

Source: learn.rainbow.me

Frequently Asked Questions

What is Rainbow's primary brand color? Rainbow's primary brand color is #FF8A00. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Rainbow use? Rainbow uses SF Pro Rounded Semibold as the primary typeface across body and headings.

Does Rainbow use a light or dark theme? Rainbow's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Rainbow's logo? Rainbow's logo is available directly on their site (https://rainbow.me). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://rainbow.me using the Firecrawl branding extraction API.