# Rainbow Brand Identity A complete profile of **Rainbow**'s visual system — colors, typography, components, and personality — extracted from https://rainbow.me. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/rainbow - Machine-readable JSON: https://characterquilt.com/branding/rainbow.json - Per-page llms.txt: https://characterquilt.com/branding/rainbow/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FF8A00 | | Accent | #FF8A00 | | Body Font | SF Pro Rounded Semibold | | Heading Font | SF Pro Rounded Semibold | ## Color Palette - primary: #FF8A00 - secondary: #FF54BB - accent: #FF8A00 - background: #FFFFFF - textPrimary: #0F101A - link: #0000EE ## Typography - primary: SF Pro Rounded Semibold — https://fonts.google.com/specimen/SF+Pro+Rounded+Semibold - heading: SF Pro Rounded Semibold — https://fonts.google.com/specimen/SF+Pro+Rounded+Semibold ## Visual Assets - Logo: - Favicon: - Social card (og:image): ## UI Components - **buttonPrimary**: background=#FF8A00, textColor=#0000EE, borderRadius=40px, shadow=rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset - **buttonSecondary**: background=#FF54BB, textColor=#0000EE, borderRadius=40px, shadow=rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset ## Brand Personality Tone: playful · Energy: high · Audience: crypto enthusiasts ## Rainbow Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Rainbow | Download Rainbow** - Image: - Source: [Download](https://rainbow.me/cn/download) - **Introducing Poolsuite** - Image: - Source: [Introducing Poolsuite](https://learn.rainbow.me/introducing-poolsuite) - **Removing Wallets or Keys - Rainbow** - Image: - Source: [Removing Wallets](https://rainbow.me/support/extension/removing-wallets-or-keys) - **Connect your Hardware Wallet - Rainbow** - Image: - Source: [Connect Hardware Wallet](https://rainbow.me/support/extension/connect-your-hardware-wallet) - **Connect your Hardware Wallet - Rainbow** - Image: - Source: [Connect Hardware Wallet](https://rainbow.me/support/extension/connect-your-hardware-wallet) - **How to Use Rainbow With Your Reddit Vault - Rainbow** - Image: - Source: [Use with Reddit Vault](https://rainbow.me/support/app/how-to-use-rainbow-with-your-reddit-vault) ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "SF Pro Rounded Semibold", "role": "heading" }, { "family": "SF Pro Rounded Bold", "role": "heading" }, { "family": "SF Pro Rounded Heavy", "role": "heading" }, { "family": "SF Pro Rounded Black", "role": "heading" } ], "colors": { "primary": "#FF8A00", "secondary": "#FF54BB", "accent": "#FF8A00", "background": "#FFFFFF", "textPrimary": "#0F101A", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "SF Pro Rounded Semibold", "heading": "SF Pro Rounded Semibold" }, "fontStacks": { "heading": [ "SF Pro Rounded Black", "-apple-system", "BlinkMacSystemFont", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "SF Pro Rounded Bold", "-apple-system", "BlinkMacSystemFont", "sans-serif" ] }, "fontSizes": { "h1": "120px", "h2": "72px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "32px" }, "components": { "buttonPrimary": { "background": "#FF8A00", "textColor": "#0000EE", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset" }, "buttonSecondary": { "background": "#FF54BB", "textColor": "#0000EE", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset" } }, "images": { "logo": "https://framerusercontent.com/images/Hml6PtJwt03gwFtTRYmbpo7EarY.png?width=1024&height=1024", "favicon": "https://framerusercontent.com/images/bgm16Z9pe9YGDU72vUuHTzyYYk.png", "ogImage": "https://framerusercontent.com/images/375RWREzGoJTDyD2Uxyjh4tcCDU.png", "logoHref": "https://rainbow.me/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, links to the homepage, and matches the favicon, indicating it is the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Download Rainbow Extension", "reasoning": "Button #0 has a vibrant brand color (#FF8A00) and action-oriented text ('Download Rainbow Extension'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Download Rainbow Mobile", "reasoning": "Button #1 has a different vibrant color (#FF54BB) and also features a download action, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "playful", "energy": "high", "targetAudience": "crypto enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the favicon, indicating it is the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```