# RADAR Brand Identity

A complete profile of **RADAR**'s visual system — colors, typography, components, and personality — extracted from [https://goradar.com](https://goradar.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://goradar.com.

| Type        | Color Code | RGB            |
|-------------|------------|----------------|
| primary     | #993E06    | rgb(153, 62, 6)|
| secondary   | #FF0000    | rgb(255, 0, 0) |
| accent      | #FF6B00    | rgb(255, 107, 0)|
| background  | #F2F2F2    | rgb(242, 242, 242) |
| textPrimary | #FF6B00    | rgb(255, 107, 0)|
| link        | #FF6B00    | rgb(255, 107, 0)|

## Typography

Each font links to its Google Fonts page where available.

| Type      | Font      | Link  |
|-----------|-----------|-------|
| primary   | GT Pressura| [Google Fonts →](https://fonts.google.com/specimen/GT+Pressura) |
| heading    | GT Pressura| [Google Fonts →](https://fonts.google.com/specimen/GT+Pressura) |

## Visual Assets

%20!important%3B%22%3E%3Cpath%20d%3D%22M12.6%2048.4c-.7%200-1.1.5-1.1%201.1V78c0%201.3-1%202.3-2.3%202.3H2.9c-1.3%200-2.3-1-2.3-2.3V2.7C.6%201.4%201.6.4%202.9.4h20.5c13.2%200%2024%2010.7%2024%2024%200%208.7-4.9%2016.3-11.9%2020.4-2.2%201.3-3%202.3-1.9%204.3l13.5%2027.8c.8%201.7.1%203.4-2.2%203.4h-6.4c-1.8%200-2.6-.9-3.3-2.3L21.7%2049.7c-.3-.7-.9-1.4-2.2-1.4h-6.9v.1zm0-37.1c-.7%200-1.1.5-1.1%201.1v24c0%20.7.5%201.1%201.1%201.1h10.8c7%200%2013.1-5.8%2013.1-13.1%200-7.2-5.9-13.1-13.1-13.1H12.6zM69.5%2078.6c-.3%201-1.1%201.7-2.2%201.7H61c-1.8%200-2.5-1.3-2.3-2.3L79.9%202.1c.2-1%201.1-1.7%202.2-1.7h8c1%200%201.9.7%202.2%201.7L113.5%2078c.2%201-.5%202.3-2.3%202.3h-6.3c-1%200-1.8-.7-2.2-1.7l-5-17.5c-.2-1-1.1-1.6-2.2-1.6H76.6c-1%200-1.8.6-2.2%201.6l-4.9%2017.5zm8.6-30.8c-.2.9.2%201.3.9%201.3h14.1c.7%200%201.1-.3.9-1.3L86.6%2016c-.1-.5-.2-.7-.5-.7h-.2c-.2%200-.3.2-.5.7l-7.3%2031.8zM128.7%2080.3c-1.3%200-2.3-1-2.3-2.3V2.7c0-1.3%201-2.3%202.3-2.3h21.7c13.2%200%2022.4%2010.7%2024%2024%201.1%209.1%201%2022.8%200%2031.9-1.5%2013.1-10.7%2024-24%2024h-21.7zm21.7-10.7c7%200%2012.3-6.3%2013.1-13.1%201.1-9.1%201.1-22.8%200-31.9-.8-6.8-6.2-13.1-13.1-13.1h-12c-.7%200-1.1.5-1.1%201.1v55.9c0%20.7.5%201.1%201.1%201.1h12zM193.7%2078.6c-.3%201-1.1%201.7-2.2%201.7h-6.3c-1.8%200-2.5-1.3-2.3-2.3l21.2-75.9c.2-1%201.1-1.7%202.2-1.7h8c1%200%201.9.7%202.2%201.7L237.7%2078c.2%201-.5%202.3-2.3%202.3h-6.3c-1%200-1.8-.7-2.2-1.7l-5-17.5c-.2-1-1.1-1.6-2.2-1.6h-18.9c-1%200-1.8.6-2.2%201.6l-4.9%2017.5zm8.7-30.8c-.2.9.2%201.3.9%201.3h14.1c.7%200%201.1-.3.9-1.3L210.9%2016c-.1-.5-.2-.7-.5-.7h-.2c-.2%200-.3.2-.5.7l-7.3%2031.8zM277.1%2048.4c-1.3%200-1.8.7-2.2%201.4l-13.5%2028.3c-.7%201.4-1.5%202.3-3.3%202.3h-6.4c-2.3%200-3-1.7-2.2-3.4L263%2049.3c1-2.1.2-3.1-1.9-4.3-7-4.1-11.9-11.7-11.9-20.4%200-13.2%2010.7-24%2024-24h20.5c1.3%200%202.3%201%202.3%202.3v75.3c0%201.3-1%202.3-2.3%202.3h-6.3c-1.3%200-2.3-1-2.3-2.3V49.7c0-.7-.5-1.1-1.1-1.1h-6.9v-.2zm-3.9-37.1c-7.2%200-13.1%205.9-13.1%2013.1%200%207.3%206.2%2013.1%2013.1%2013.1h10.9c.7%200%201.1-.5%201.1-1.1v-24c0-.7-.5-1.1-1.1-1.1h-10.9z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using RADAR's actual button styles.

| Component | Properties |
|-----------|------------|
| Input     | background: #FFFFFF; textColor: #858585; borderColor: null; borderRadius: 0px; shadow: none; |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy individuals

## RADAR Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

[Image Source](https://goradar.com/wp-content/uploads/2017/11/RADAR_LOGO_ORANGE_MASTER_4X.png)

[Image Source](https://ik.imagekit.io/qualys/wp-content/uploads/2023/09/GigaOm_Radar.png)

[Image Source](https://s3.envato.com/files/214752678/prev.__large_preview.png)

[Image Source](https://www.kcl.ac.uk/newimages/researchproject/logo-2021/radar-ad-logo.x30f6876b.png?f=webp)

[Image Source](https://docs.microfocus.com/file/images/4/4b/2018.07/Images/policy_radar_reports_intro.png)

[Image Source](https://cdn.prod.website-files.com/66e94f692c515ba3371b66b2/6718d7badf7faa1b20fc5b81_Include%20Image%2002.webp)

## Frequently Asked Questions

1. **What is RADAR's primary brand color?**  
   RADAR's primary brand color is #993E06. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does RADAR use?**  
   RADAR uses #FF6B00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does RADAR use?**  
   RADAR uses GT Pressura as the primary typeface across body and headings.

4. **Does RADAR use a light or dark theme?**  
   RADAR's primary site uses a light color scheme, with a background of #F2F2F2.

5. **Where can I find RADAR's logo?**  
   RADAR's logo is available directly on their site (https://goradar.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://goradar.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RADAR.