# R2 Brand Identity

A complete profile of **R2**'s visual system — colors, typography, components, and personality — extracted from [https://r2.co/](https://r2.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://r2.co/.  
**primary**: #2C9AFF (rgb(44, 154, 255))  
**secondary**: #0C101B (rgb(12, 16, 27))  
**accent**: #2C9AFF (rgb(44, 154, 255))  
**background**: #050505 (rgb(5, 5, 5))  
**textPrimary**: #050505 (rgb(5, 5, 5))  
**link**: #868B96 (rgb(134, 139, 150))

## Typography

Each font links to its Google Fonts page where available.  
**primary**: Outfit [Google Fonts →](https://fonts.google.com/specimen/Outfit)  
**heading**: Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)

## Visual Assets

**Logo**  
  
**Favicon**  
  
**Social Card**

## UI Components

Live previews rendered using R2's actual button styles.  
**Input**:  
- background: #FFFFFF  
- textColor: #000000  
- borderColor: #FFFFFF  
- borderRadius: 7px  
- shadow: none

**Button Primary**:  
- background: #2C9AFF  
- textColor: #FFFFFF  
- borderRadius: 9px  
- shadow: none

**Button Secondary**:  
- background: #050505  
- textColor: #FFFFFF  
- borderColor: #2C9AFF  
- borderRadius: 8px  
- shadow: none

## Brand Personality

**Tone**: modern  
**Energy**: medium  
**Audience**: merchants and platform providers

## Frequently Asked Questions

**What is R2's primary brand color?**  
R2's primary brand color is #2C9AFF. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does R2 use?**  
R2 uses Outfit for body text and Poppins for headings. Fonts were detected on https://r2.co/ as part of their live design system.

**Does R2 use a light or dark theme?**  
R2's primary site uses a dark color scheme, with a background of #050505.

**Where can I find R2's logo?**  
R2's logo is available directly on their site (https://r2.co/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://r2.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by R2.