R2 Brand Identity

A complete profile of R2's visual system — colors, typography, components, and personality — extracted from https://r2.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://r2.co/.
primary: #2C9AFF (rgb(44, 154, 255))
secondary: #0C101B (rgb(12, 16, 27))
accent: #2C9AFF (rgb(44, 154, 255))
background: #050505 (rgb(5, 5, 5))
textPrimary: #050505 (rgb(5, 5, 5))
link: #868B96 (rgb(134, 139, 150))

Typography

Each font links to its Google Fonts page where available.
primary: Outfit Google Fonts →
heading: Poppins Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using R2's actual button styles.
Input:

• background: #FFFFFF
• textColor: #000000
• borderColor: #FFFFFF
• borderRadius: 7px
• shadow: none

Button Primary:

• background: #2C9AFF
• textColor: #FFFFFF
• borderRadius: 9px
• shadow: none

Button Secondary:

• background: #050505
• textColor: #FFFFFF
• borderColor: #2C9AFF
• borderRadius: 8px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: merchants and platform providers

Frequently Asked Questions

What is R2's primary brand color?
R2's primary brand color is #2C9AFF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does R2 use?
R2 uses Outfit for body text and Poppins for headings. Fonts were detected on https://r2.co/ as part of their live design system.

Does R2 use a light or dark theme?
R2's primary site uses a dark color scheme, with a background of #050505.

Where can I find R2's logo?
R2's logo is available directly on their site (https://r2.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://r2.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by R2.