Quo Brand Identity

A complete profile of Quo's visual system — colors, typography, components, and personality — extracted from https://www.openphone.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #EDFC47
• secondary: #6439F5
• accent: #EDFC47
• background: #FFFFFF
• textPrimary: #000000
• link: #FFEEFF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon: .png)
• Social card (og:image):

UI Components

• buttonPrimary: background=#EDFC47, textColor=#000000, borderRadius=6px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#E6E6E6, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: startups and small businesses

Quo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Phone numbers - Quo Resource Center
  • Image:
  • Source: https://support.openphone.com/core-concepts/phone-numbers/overview
• International calling - Quo Resource Center
  • Image:
  • Source: https://support.openphone.com/core-concepts/calling/international-calling
• How To Add Click To Call HTML to Your Site for Beginners | Quo (formerly OpenPhone)
  • Image:
  • Source: https://www.openphone.com/blog/click-to-call-html/
• SMS Consent: Everything You Need to Know to Stay Compliant - Quo (formerly OpenPhone)
  • Image:
  • Source: https://www.openphone.com/blog/sms-consent/
• 30 SMS Opt-In Examples & Compliant Templates - Quo (formerly OpenPhone)
  • Image:
  • Source: https://www.openphone.com/blog/sms-opt-in-examples/
• About Quo | Pioneering the future of the front office
  • Image:
  • Source: https://www.openphone.com/about

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#EDFC47",
  "secondary": "#6439F5",
  "accent": "#EDFC47",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#FFEEFF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Roobert",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "48px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#EDFC47",
   "textColor": "#000000",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": "#E6E6E6",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/690cc288998d6ee0ff32c586_quo-logo.svg",
  "favicon": "https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/692718af0fad47eb67173fe6_favicon-32x32%20(2).png",
  "ogImage": "https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/690d0a9bad3f5225ab9fc359_7c18f9d49ac0d507597d6c00b78e10b4_OG%20image.png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 4,
  "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
  "confidence": 0.9,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 4,
   "text": "Try for free",
   "reasoning": "Button #4 has a vibrant green background (#EDFC47), which is the brand's primary color, and the text 'Try for free' is a strong call-to-action, making it the primary CTA."
  },
  "secondary": {
   "index": 5,
   "text": "Try for free",
   "reasoning": "Button #5 has a transparent background with a border, making it a suitable secondary CTA. It contrasts with the primary button's vibrant color."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "startups and small businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}