Quest Brand Identity

A complete profile of Quest's visual system — colors, typography, components, and personality — extracted from http://quest.app. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #231B2C
• secondary: #16111C
• accent: #CCFF00
• background: #0A0410
• textPrimary: #FFFFFF
• link: #CCFF00

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Spectral — https://fonts.google.com/specimen/Spectral

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=33554400px, shadow=none
• buttonSecondary: background=#231D28, textColor=#E7E6E7, borderColor=#3B3640, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Quest Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Quest Encourages Consumers to "Put Your ___ To The Test" in Bold and Disruptive New Ad Campaign - Oct 13, 2022
  • Image:
  • Source: Quest Campaign Source
• Cardio IQ® report | Quest Diagnostics
  • Image:
  • Source: Cardio IQ Report
• Quest Landing Page - Webflow
  • Image:
  • Source: Quest Landing Page
• Quest Nutrition TV Spot, 'Big News' Featuring Didi Richards, Taylor Otto, Jacory Harris - iSpot
  • Image:
  • Source: Quest Nutrition TV Spot
• Cardiometabolic Risk | Quest Diagnostics
  • Image:
  • Source: Metabolic Risk Panel
• New Quest Update Reimagines the Landing Page, Once Again Sequestering Your App Library
  • Image:
  • Source: Quest Update Article

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Spectral",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#231B2C",
 "secondary": "#16111C",
 "accent": "#CCFF00",
 "background": "#0A0410",
 "textPrimary": "#FFFFFF",
 "link": "#CCFF00"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Spectral"
 },
 "fontStacks": {
 "heading": [
 "Spectral",
 "serif"
 ],
 "body": [
 "Inter",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "96px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "33554400px",
 "borderRadiusCorners": {
 "topLeft": "33554400px",
 "topRight": "33554400px",
 "bottomRight": "33554400px",
 "bottomLeft": "33554400px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#231D28",
 "textColor": "#E7E6E7",
 "borderColor": "#3B3640",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://klime.com/brand/klime-logo-dark.svg",
 "favicon": "https://klime.com/brand/klime-icon-dark.svg",
 "ogImage": "https://klime.com/brand/klime-banner-slogan.png",
 "logoHref": "/",
 "logoAlt": "Klime"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it matches the brand name 'Klime', is visible, and links to the homepage, making it the primary brand logo.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Start for free",
 "reasoning": "Button #1 'Start for free' has a light background and action-oriented text, making it a strong candidate for the primary CTA."
 },
 "secondary": {
 "index": 6,
 "text": "Learn more",
 "reasoning": "Button #6 'Learn more' has a different background color and serves as a supportive action, fitting the secondary role."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Klime', is visible, and links to the homepage, making it the primary brand logo.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}