Quest Brand Identity

A complete profile of Quest's visual system — colors, typography, components, and personality — extracted from http://quest.app. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://quest.app.

• primary: #231B2C
• rgb(35, 27, 44)
• secondary: #16111C
• rgb(22, 17, 28)
• accent: #CCFF00
• rgb(204, 255, 0)
• background: #0A0410
• rgb(10, 4, 16)
• textPrimary: #FFFFFF
• rgb(255, 255, 255)
• link: #CCFF00
• rgb(204, 255, 0)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Spectral

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Quest's actual button styles.

Button Primary

• buttonPrimary
  • background: #FFFFFF
  • textColor: #000000
  • borderRadius: 33554400px
  • shadow: none

Button Secondary

• buttonSecondary
  • background: #231D28
  • textColor: #E7E6E7
  • borderColor: #3B3640
  • borderRadius: 4px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals

Quest Brand in the Wild

Image: mma.prnewswire.com

Source: newsroom.questdiagnostics.com

Image: s7d6.scene7.com

Source: questdiagnostics.com

Image: screenshots.webflow.com

Source: webflow.com

Image: images-cdn.ispot.tv

Source: ispot.tv

Image: s7d6.scene7.com

Source: questdiagnostics.com

Image: roadtovrlive-5ea0.kxcdn.com

Source: roadtovr.com

Frequently Asked Questions

What is Quest's primary brand color?
Quest's primary brand color is #231B2C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Quest use?
Quest uses #CCFF00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Quest use?
Quest uses Inter for body text and Spectral for headings. Fonts were detected on http://quest.app as part of their live design system.

Does Quest use a light or dark theme?
Quest's primary site uses a dark color scheme, with a background of #0A0410.

Where can I find Quest's logo?
Quest's logo is available directly on their site (http://quest.app). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://quest.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Quest.

Methodology

Brand data on this page was extracted from http://quest.app on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.