# Qualtrics Brand Identity

A complete profile of **Qualtrics**'s visual system — colors, typography, components, and personality — extracted from [https://qualtrics.com](https://qualtrics.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://qualtrics.com.

- **primary**: #0568DD
- **secondary**: #601AE5
- **accent**: #5F1AE5
- **background**: #EDF2F4
- **textPrimary**: #999999
- **link**: #5F1AE5

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter
- **heading**: bento-sans

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Qualtrics's actual button styles.

- **Input**:  
  - background: transparent  
  - textColor: #000000  
  - borderColor: null  
  - borderRadius: 0px  
  - shadow: none

- **Button Primary**:  
  - background: #EFF7F9  
  - textColor: #0768DD  
  - borderColor: #EFF7F9  
  - borderRadius: 9999000px  
  - shadow: none

- **Button Secondary**:  
  - background: #C3DDFD  
  - textColor: #FFFFFF  
  - borderRadius: 9999000px  
  - shadow: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: business professionals and enterprises

## Frequently Asked Questions

- **What is Qualtrics's primary brand color?**  
  Qualtrics's primary brand color is #0568DD. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Qualtrics use?**  
  Qualtrics uses #5F1AE5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Qualtrics use?**  
  Qualtrics uses Inter for body text and bento-sans for headings. Fonts were detected on https://qualtrics.com as part of their live design system.

- **Does Qualtrics use a light or dark theme?**  
  Qualtrics's primary site uses a light color scheme, with a background of #EDF2F4.

- **Where can I find Qualtrics's logo?**  
  Qualtrics's logo is available directly on their site (https://qualtrics.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://qualtrics.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Qualtrics.

## Methodology

Brand data on this page was extracted from [https://qualtrics.com](https://qualtrics.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.