Qualtrics Brand Identity

A complete profile of Qualtrics's visual system — colors, typography, components, and personality — extracted from https://qualtrics.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://qualtrics.com.

• primary: #0568DD
• secondary: #601AE5
• accent: #5F1AE5
• background: #EDF2F4
• textPrimary: #999999
• link: #5F1AE5

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: bento-sans

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Qualtrics's actual button styles.

• Input:

  • background: transparent
  • textColor: #000000
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #EFF7F9
  • textColor: #0768DD
  • borderColor: #EFF7F9
  • borderRadius: 9999000px
  • shadow: none

• Button Secondary:

  • background: #C3DDFD
  • textColor: #FFFFFF
  • borderRadius: 9999000px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals and enterprises

Frequently Asked Questions

• What is Qualtrics's primary brand color?
  Qualtrics's primary brand color is #0568DD. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Qualtrics use?
  Qualtrics uses #5F1AE5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Qualtrics use?
  Qualtrics uses Inter for body text and bento-sans for headings. Fonts were detected on https://qualtrics.com as part of their live design system.

• Does Qualtrics use a light or dark theme?
  Qualtrics's primary site uses a light color scheme, with a background of #EDF2F4.

• Where can I find Qualtrics's logo?
  Qualtrics's logo is available directly on their site (https://qualtrics.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://qualtrics.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Qualtrics.

Methodology

Brand data on this page was extracted from https://qualtrics.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.