# QFEX Brand Identity

A complete profile of **QFEX**'s visual system — colors, typography, components, and personality — extracted from [https://qfex.com](https://qfex.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://qfex.com.

**primary**  
`#313B43`  
**rgb(49, 59, 67)**

**accent**  
`#FFFFFF`  
**rgb(255, 255, 255)**

**background**  
`#0F1013`  
**rgb(15, 16, 19)**

**textPrimary**  
`#FAFAFA`  
**rgb(250, 250, 250)**

**link**  
`#313B43`  
**rgb(49, 59, 67)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
`Inter`  
[Inter Google Fonts →](https://fonts.google.com/specimen/Inter)

**heading**  
`Inter`  
[Inter Google Fonts →](https://fonts.google.com/specimen/Inter)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...
```

## Visual Assets

**Logo**

**Favicon**

**Social Card**

## UI Components

Live previews rendered using QFEX's actual button styles.

**Button Primary**  
`buttonPrimary`  
background `#FFFFFF`  
textColor `#363636`  
borderRadius `33554400px`  
shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

**Button Secondary**  
`buttonSecondary`  
background `#0F1013`  
textColor `#FAFAFA`  
borderColor `#39383A`  
borderRadius `0px`  
shadow `none`

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** traders and investors

## QFEX Brand in the Wild

Image: [qfex.com](https://www.qfex.com/app-shell-static-image.webp)

Source: [qfex.com](https://www.qfex.com/)

Image: [qfex.com](https://www.qfex.com/office-computers.webp)

Source: [qfex.com](https://www.qfex.com/)

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!NW_y!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fcrossthespread.substack.com%2Fapi%2Fv1%2Fpost_preview%2F173165718%2Ftwitter.jpg%3Fversion%3D4)

Source: [blog.qfex.com](https://blog.qfex.com/p/perps-for-the-people)

Image: [substackcdn.com](https://substackcdn.com/image/fetch/$s_!illp!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fcrossthespread.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D1102870623%26version%3D9)

Source: [research.qfex.com](https://research.qfex.com/)

## Frequently Asked Questions

**What is QFEX's primary brand color?**  
QFEX's primary brand color is `#313B43`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does QFEX use?**  
QFEX uses `#FFFFFF` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does QFEX use?**  
QFEX uses `Inter` as the primary typeface across body and headings.

**Does QFEX use a light or dark theme?**  
QFEX's primary site uses a dark color scheme, with a background of `#0F1013`.

**Where can I find QFEX's logo?**  
QFEX's logo is available directly on their site (https://qfex.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://qfex.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by QFEX.