Qdrant Brand Identity

A complete profile of Qdrant's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #090E1A
• secondary: #E1E5F0
• accent: #E1E5F0
• background: #F0F3FA
• textPrimary: #161E33
• link: #161E33

Typography

• primary: Mona Sans — Mona Sans on Google Fonts
• heading: Mona Sans — Mona Sans on Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#F0F3FA, borderColor=#3D4866, borderRadius=8px, shadow=none
• buttonPrimary: background=#E1E5F0, textColor=#FFFFFF, borderRadius=8px, shadow=rgb(255, 81, 107) 0px 2px 1px 0px inset
• buttonSecondary: background=#161E33, textColor=#8F98B2, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

Qdrant Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Building a Facial Recognition System with Qdrant
  • Image:
  • Source: Link
• Qdrant Blog
  • Image:
  • Source: Link
• Serverless Semantic Search - Qdrant
  • Image:
  • Source: Link
• Qdrant Blog
  • Image:
  • Source: Link
• Building a Facial Recognition System with Qdrant
  • Image:
  • Source: Link
• Video Anomaly Detection Part 2: Edge-to-Cloud Pipeline - Qdrant
  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Mona Sans",
 "role": "body"
 },
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "Noto Sans",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#090E1A",
 "secondary": "#E1E5F0",
 "accent": "#E1E5F0",
 "background": "#F0F3FA",
 "textPrimary": "#161E33",
 "link": "#161E33"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Mona Sans",
 "heading": "Mona Sans"
 },
 "fontStacks": {
 "heading": [
 "Mona Sans",
 "Helvetica Neue",
 "Noto Sans",
 "Liberation Sans",
 "Arial",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "Mona Sans",
 "Helvetica Neue",
 "Noto Sans",
 "Liberation Sans",
 "Arial",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Mona Sans",
 "Helvetica Neue",
 "Noto Sans",
 "Liberation Sans",
 "Arial",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "48px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#F0F3FA",
 "borderColor": "#3D4866",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#E1E5F0",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgb(255, 81, 107) 0px 2px 1px 0px inset"
 },
 "buttonSecondary": {
 "background": "#161E33",
 "textColor": "#8F98B2",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://qdrant.tech/img/qdrant-logo.svg",
 "favicon": "https://qdrant.tech/favicon/favicon.ico",
 "ogImage": "https://qdrant.tech/images/social_preview.png",
 "logoHref": "https://qdrant.tech/",
 "logoAlt": "logo"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "developers and tech companies"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}