Qdrant Brand Identity

A complete profile of Qdrant's visual system — colors, typography, components, and personality — extracted from https://qdrant.tech/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/qdrant
• Machine-readable JSON: https://characterquilt.com/branding/qdrant.json
• Per-page llms.txt: https://characterquilt.com/branding/qdrant/llms.txt

Quick Facts

Color Palette

• primary: #090E1A
• secondary: #E1E5F0
• accent: #E1E5F0
• background: #F0F3FA
• textPrimary: #161E33
• link: #161E33

Typography

• primary: Mona Sans — https://fonts.google.com/specimen/Mona+Sans
• heading: Mona Sans — https://fonts.google.com/specimen/Mona+Sans

Visual Assets

• Logo: https://qdrant.tech/img/qdrant-logo.svg
• Favicon: https://qdrant.tech/favicon/favicon.ico
• Social card (og:image): https://qdrant.tech/images/social_preview.png

UI Components

• input: background=transparent, textColor=#F0F3FA, borderColor=#3D4866, borderRadius=8px, shadow=none
• buttonPrimary: background=#E1E5F0, textColor=#FFFFFF, borderRadius=8px, shadow=rgb(255, 81, 107) 0px 2px 1px 0px inset
• buttonSecondary: background=#161E33, textColor=#8F98B2, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

Qdrant Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Building a Facial Recognition System with Qdrant
  • Image: https://qdrant.tech/blog/facial-recognition/architecture.png
  • Source: https://qdrant.tech/blog/facial-recognition/
• Qdrant Blog
  • Image: https://qdrant.tech/blog/case-study-bazaarvoice/bazaarvoice-case-study-preview.png
  • Source: https://qdrant.tech/blog/
• Serverless Semantic Search - Qdrant
  • Image: https://qdrant.tech/articles_data/serverless/create_lambda.png
  • Source: https://qdrant.tech/articles/serverless/
• Qdrant Blog
  • Image: https://qdrant.tech/blog/qdrant-skills-release/hero.jpg
  • Source: https://qdrant.tech/blog/
• Building a Facial Recognition System with Qdrant
  • Image: https://qdrant.tech/blog/facial-recognition/online-offline.png
  • Source: https://qdrant.tech/blog/facial-recognition/
• Video Anomaly Detection Part 2: Edge-to-Cloud Pipeline - Qdrant
  • Image: https://qdrant.tech/articles_data/video-anomaly-edge/edge-shards.png
  • Source: https://qdrant.tech/documentation/tutorials-build-essentials/video-anomaly-edge-part-2/

Working with these fonts

Not found on Google Fonts? Here are suggestions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.