pyxai.json

Pyxai Brand Identity

A complete profile of Pyxai's visual system — colors, typography, components, and personality — extracted from https://www.pyxai.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0D6EFD
Accent #000000
Body Font Segoe UI
Heading Font Segoe UI

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Pyxai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0D6EFD",
    "secondary": "#198754",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6C757D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "79.2px",
      "h2": "35.2px",
      "body": "26.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#DEE2E6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#198754",
      "borderColor": "#198754",
      "borderRadius": "880px",
      "borderRadiusCorners": {
        "topLeft": "880px",
        "topRight": "880px",
        "bottomRight": "880px",
        "bottomLeft": "880px"
      },
      "shadow": "rgba(0, 0, 0, 0.15) 0px 8.8px 17.6px 0px"
    }
  },
  "images": {
    "logo": "https://www.pyxai.com/files/images/pyxai_logo_bg_blk.png?v3.012",
    "favicon": "https://www.pyxai.com/favicon/apple-touch-icon.png?v3.012",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Pyxai Soft Skills Assessments"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, large, and links to the homepage, matching the brand 'Pyxai'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Today",
      "reasoning": "Button #0 ('Start Today') has a strong call-to-action text and a solid, dark background color, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get this for your team",
      "reasoning": "Button #1 ('Get this for your team') has a transparent background with a green border, making it a suitable secondary CTA with a different color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, large, and links to the homepage, matching the brand 'Pyxai'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}