Pylon Brand Identity

A complete profile of Pylon's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #DBE1FF
• secondary: #3898EC
• accent: #121212
• background: #FFFFFF
• textPrimary: #121212
• link: #DEF8CF

Typography

• primary: Matter — https://fonts.google.com/specimen/Matter
• heading: Matter — https://fonts.google.com/specimen/Matter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#121212, borderColor=#121212, borderRadius=0px, shadow=none
• buttonPrimary: background=#121212, textColor=#FFFFFF, borderColor=#121212, borderRadius=0px, shadow=none
• buttonSecondary: background=transparent, textColor=#121212, borderColor=#D3D3D3, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: B2B companies seeking AI support solutions

Pylon Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Meet Our Team: Dan Guo, Customer Success Manager | Pylon
  • Image:
  • Source: https://www.usepylon.com/blog/dan-guo-customer-success-manager
• Pylon Blog: Guides for Customer Support & Workflow Automation
  • Image:
  • Source: https://www.usepylon.com/blog
• Events
  • Image:
  • Source: https://www.usepylon.com/events
• Gautam Ramaswamy, Software Engineer | Pylon
  • Image:
  • Source: https://www.usepylon.com/blog/gautam-ramaswamy-software-engineer
• Nicole Yamashiro, Product Support Engineer | Pylon
  • Image:
  • Source: https://www.usepylon.com/blog/nicole-yamashiro-product-support-engineer

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Matter",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#DBE1FF",
  "secondary": "#3898EC",
  "accent": "#121212",
  "background": "#FFFFFF",
  "textPrimary": "#121212",
  "link": "#DEF8CF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Matter",
   "heading": "Matter"
  },
  "fontStacks": {
   "heading": [
    "Matter",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Matter",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Matter",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "96px",
   "h2": "74.6667px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#121212",
   "borderColor": "#121212",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#121212",
   "textColor": "#FFFFFF",
   "borderColor": "#121212",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#121212",
   "borderColor": "#D3D3D3",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68907a7621c7c8dbde21c45b_logo.svg",
  "favicon": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/69303a413f1c504c2723e04b_favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68a49db0177e819479abd409_logo.jpg",
  "logoHref": "/",
  "logoAlt": "Go to homepage"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "B2B companies seeking AI support solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}