pylon.json

Pylon Brand Identity

A complete profile of Pylon's visual system — colors, typography, components, and personality — extracted from https://usepylon.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #DBE1FF
Accent #121212
Body Font Matter
Heading Font Matter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: B2B companies seeking AI support solutions

Pylon Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts.

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Matter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#DBE1FF",
    "secondary": "#3898EC",
    "accent": "#121212",
    "background": "#FFFFFF",
    "textPrimary": "#121212",
    "link": "#DEF8CF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Matter",
      "heading": "Matter"
    },
    "fontStacks": {
      "heading": [
        "Matter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Matter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Matter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "74.6667px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#121212",
      "borderColor": "#121212",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#121212",
      "textColor": "#FFFFFF",
      "borderColor": "#121212",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#121212",
      "borderColor": "#D3D3D3",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68907a7621c7c8dbde21c45b_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/69303a413f1c504c2723e04b_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68a49db0177e819479abd409_logo.jpg",
    "logoHref": "/",
    "logoAlt": "Go to homepage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pylon'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 'Book a Demo' is the primary CTA due to its action-oriented text and dark background color, which stands out against the light page background."
    },
    "secondary": {
      "index": 1,
      "text": "IndustryWe have earned dozens of badges and are rated 5 stars on G2.Learn more",
      "reasoning": "Button #1 is selected as secondary because it has a transparent background, differentiating it from the primary button's dark color, and it provides additional information."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "B2B companies seeking AI support solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pylon'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}