Puzzle Brand Identity

A complete profile of Puzzle's visual system — colors, typography, components, and personality — extracted from https://puzzle.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://puzzle.io/.

primary

#E0D1F9

rgb(224, 209, 249)

secondary

#50FAAB

rgb(80, 250, 171)

accent

#F3F4F1

rgb(243, 244, 241)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#0A0B0B

rgb(10, 11, 11)

link

#000211

rgb(0, 2, 17)

Typography

Each font links to its Google Fonts page where available.

primary

Generalsans Webfont

Generalsans Webfont Google Fonts →

heading

Haskoy

Haskoy Google Fonts →

Generalsans Webfont, Arial, sans-serif

Visual Assets

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UI Components

Live previews rendered using Puzzle's actual button styles.

Button Primary

buttonPrimary

background#F3F4F1textColor#000211borderRadius8pxshadownone

Button Secondary

buttonSecondary

backgroundtransparenttextColor#0A0B0BborderColor#0A0B0BborderRadius8pxshadownone

Brand Personality

Tone: modern Energy: medium Audience: startups and accounting firms

Frequently Asked Questions

What is Puzzle's primary brand color?

Puzzle's primary brand color is #E0D1F9. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Puzzle use?

Puzzle uses #F3F4F1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Puzzle use?

Puzzle uses Generalsans Webfont for body text and Haskoy for headings. Fonts were detected on https://puzzle.io/ as part of their live design system.

Does Puzzle use a light or dark theme?

Puzzle's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Puzzle's logo?

Puzzle's logo is available directly on their site (https://puzzle.io/). The current logo URL is included in the machine-readable JSON profile linked above.