# Pushbullet Brand Identity

A complete profile of **Pushbullet**'s visual system — colors, typography, components, and personality — extracted from [https://www.pushbullet.com](https://www.pushbullet.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.pushbullet.com.

- **primary**: #95A5A6  (rgb(149, 165, 166))
- **secondary**: #B5403A  (rgb(181, 64, 58))
- **accent**: #4AB367  (rgb(74, 179, 103))
- **background**: #ECF0F0  (rgb(236, 240, 240))
- **textPrimary**: #4AB367  (rgb(74, 179, 103))
- **link**: #4AB367  (rgb(74, 179, 103))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Helvetica Neue  [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)
- **heading**: Helvetica Neue  [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)  
  Helvetica Neue, Helvetica, Arial, sans-serif

## Visual Assets

Logo

## UI Components

### Button Primary

- **buttonPrimary**:  
  - **background**: #FFFFFF  
  - **textColor**: #38A06D  
  - **borderRadius**: 0px  
  - **shadow**: none

## Brand Personality

- **Tone**: modern
- **Energy**: medium
- **Audience**: tech-savvy individuals looking for device integration solutions

## Pushbullet Brand in the Wild

Image: [blog.pushbullet.com](https://blog.pushbullet.com/images/applelicious/pushbullet_edition.jpg)  
Source: [blog.pushbullet.com](https://blog.pushbullet.com/2015/01/27/announcing-pushbullet-for-ipad-mac-and-safari/)

Image: [blog.pushbullet.com](https://blog.pushbullet.com/images/pushbullet_evolution/logo.jpg)  
Source: [blog.pushbullet.com](https://blog.pushbullet.com/2015/06/30/meet-the-new-pushbullet/)

Image: [blog.pushbullet.com](https://blog.pushbullet.com/images/feedback_makes_a_better_app/android.png)  
Source: [blog.pushbullet.com](https://blog.pushbullet.com/2015/07/03/feedback-makes-a-better-app/)

Image: [blog.pushbullet.com](https://blog.pushbullet.com/images/extension_eoy2019/chromeExactTime.png)  
Source: [blog.pushbullet.com](https://blog.pushbullet.com/2019/12/18/a-better-looking-and-easier-to-use-browser-extension/)

Image: [blog.pushbullet.com](https://blog.pushbullet.com/images/portal-ios/app1.jpg)  
Source: [blog.pushbullet.com](https://blog.pushbullet.com/2015/08/26/introducing-portal-for-ios/)

Image: [blog.pushbullet.com](https://blog.pushbullet.com/images/portal/splash.png)  
Source: [blog.pushbullet.com](https://blog.pushbullet.com/2015/06/16/introducing-portal/)

## Frequently Asked Questions

1. **What is Pushbullet's primary brand color?**  
   
Pushbullet's primary brand color is #95A5A6. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Pushbullet use?**  
   
Pushbullet uses #4AB367 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Pushbullet use?**  
   
Pushbullet uses Helvetica Neue as the primary typeface across body and headings.

4. **Does Pushbullet use a light or dark theme?**  
   
Pushbullet's primary site uses a light color scheme, with a background of #ECF0F0.

5. **Where can I find Pushbullet's logo?**  
   
Pushbullet's logo is available directly on their site (https://www.pushbullet.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   
This profile was extracted from https://www.pushbullet.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pushbullet.

## Methodology

Brand data on this page was extracted from [https://www.pushbullet.com](https://www.pushbullet.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.  
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.