Pursuit Brand Identity

A complete profile of Pursuit's visual system — colors, typography, components, and personality — extracted from http://www.revlo.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.revlo.co.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Brand Personality

Tone: professional
Energy: medium
Audience: unknown

Pursuit Brand in the Wild

(Image Source: rottentomatoes.com)

(Image Source: themeforest.net)

(Image Source: flickr.com)

(Image Source: pdffiller.com)

(Image Source: youtube.com)

(Image Source: paintballhistory.com)

Frequently Asked Questions

What is Pursuit's primary brand color?

Pursuit's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Pursuit use?

Pursuit uses Times New Roman as the primary typeface across body and headings.

Does Pursuit use a light or dark theme?

Pursuit's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from http://www.revlo.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pursuit.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "http://img.sedoparking.com/templates/logos/sedo_logo.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}