Purpose Finance Brand Identity

A complete profile of Purpose Finance's visual system — colors, typography, components, and personality — extracted from Purpose Finance. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.purposefinance.com/.
Primary: #00A4A6
Secondary: #00112C
Accent: #00A4A6
Background: #FFFFFF
Text Primary: #111111
Link: #09757A

Typography

Each font links to its Google Fonts page where available.
Body Font: Helvetica
Heading: Helvetica

Visual Assets

Logo

Favicon

UI Components

Input:

• Background: transparent
• Text Color: #111111
• Border Color: null
• Border Radius: 0px
• Shadow: none

Button Primary:

• Background: #00A4A6
• Text Color: #FFFFFF
• Border Radius: 10px
• Shadow: rgb(128, 128, 128) 0px 0px 1px 0px

Button Secondary:

• Background: #111111
• Text Color: #FFFFFF
• Border Color: #111111
• Border Radius: 6px
• Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Frequently Asked Questions

What is Purpose Finance's primary brand color?
Purpose Finance's primary brand color is #00A4A6. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Purpose Finance use?
Purpose Finance uses Helvetica as the primary typeface across body and headings.

Does Purpose Finance use a light or dark theme?
Purpose Finance's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Purpose Finance's logo?
Purpose Finance's logo is available directly on their site (https://www.purposefinance.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.purposefinance.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Purpose Finance.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#00112C",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#09757A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg",
    "favicon": "https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  }
}