# Pure Brand Identity

A complete profile of **Pure**'s visual system — colors, typography, components, and personality — extracted from https://www.collectpure.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pure
- Machine-readable JSON: https://characterquilt.com/branding/pure.json
- Per-page llms.txt: https://characterquilt.com/branding/pure/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00ED85 |
| Accent | #00ED85 |
| Body Font | GeistMono |
| Heading Font | GeistMono |

## Color Palette

- primary: #00ED85
- secondary: #FCE2B6
- accent: #00ED85
- background: #FFFFFF
- textPrimary: #000000
- link: #FEF3C5

## Typography

- primary: GeistMono — https://fonts.google.com/specimen/GeistMono
- heading: GeistMono — https://fonts.google.com/specimen/GeistMono

## Visual Assets

- Logo:

## UI Components

- input: background=transparent, textColor=#F4F4F5, borderColor=#52525B, borderRadius=6px, shadow=none
- buttonPrimary: background=#18181B, textColor=#FAFAFA, borderRadius=9999px, shadow=none
- buttonSecondary: background=#52525B, textColor=#FAFAFA, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: investors and collectors of precious metals

## Pure Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How to Properly Ship Multiple Items to Pure**  
  - Image:   
  - Source: [Link](https://www.collectpure.com/blog/how-to-properly-ship-multiple-items-to-pure)
- **1943 Steel Penny Value**  
  - Image:   
  - Source: [Link](https://www.collectpure.com/blog/1943-steel-penny-value)
- **2025 US Mint Product Release Details: 25th Anniversary Sacagawea 2025  Golden Dollar 24K One Half-Ounce Gold Proof Coin (25SG1)**  
  - Image:   
  - Source: [Link](https://www.collectpure.com/blog/2025-us-mint-product-release-details-25th-anniversary-sacagawea-2025-golden)
- **Buy 1 oz American Palladium Eagle $25 .9995 Fine (Random Date) | PURE**  
  - Image:   
  - Source: [Link](https://www.collectpure.com/marketplace/product/1-oz-american-palladium-eagle-25-9999-fine-random-date000218)
- **Pure | Blog**  
  - Image:   
  - Source: [Link](https://www.collectpure.com/blog)
- **How to Properly Ship your Items to Pure (U.S. Mint Edition)**  
  - Image:   
  - Source: [Link](https://www.collectpure.com/blog/how-to-pack-and-ship-your-items-to-pure-us-mint-edition)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.