Pure Brand Identity

A complete profile of Pure's visual system — colors, typography, components, and personality — extracted from https://www.collectpure.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/pure
• Machine-readable JSON: https://characterquilt.com/branding/pure.json
• Per-page llms.txt: https://characterquilt.com/branding/pure/llms.txt

Quick Facts

Color Palette

• primary: #00ED85
• secondary: #FCE2B6
• accent: #00ED85
• background: #FFFFFF
• textPrimary: #000000
• link: #FEF3C5

Typography

• primary: GeistMono — https://fonts.google.com/specimen/GeistMono
• heading: GeistMono — https://fonts.google.com/specimen/GeistMono

Visual Assets

• Logo:

UI Components

• input: background=transparent, textColor=#F4F4F5, borderColor=#52525B, borderRadius=6px, shadow=none
• buttonPrimary: background=#18181B, textColor=#FAFAFA, borderRadius=9999px, shadow=none
• buttonSecondary: background=#52525B, textColor=#FAFAFA, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: investors and collectors of precious metals

Pure Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How to Properly Ship Multiple Items to Pure
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  • Source: Link
• 1943 Steel Penny Value
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  • Source: Link
• 2025 US Mint Product Release Details: 25th Anniversary Sacagawea 2025 Golden Dollar 24K One Half-Ounce Gold Proof Coin (25SG1)
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  • Source: Link
• Buy 1 oz American Palladium Eagle $25 .9995 Fine (Random Date) | PURE
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  • Source: Link
• Pure | Blog
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  • Source: Link
• How to Properly Ship your Items to Pure (U.S. Mint Edition)
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.