Pump.co Brand Identity

A complete profile of Pump.co's visual system — colors, typography, components, and personality — extracted from https://www.pump.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.pump.co/.
primary
#0000EE
rgb(0, 0, 238)
secondary
#DBFB52
rgb(219, 251, 82)
accent
#32E97A
rgb(50, 233, 122)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#32E97A
rgb(50, 233, 122)

Typography

Each font links to its Google Fonts page where available.
primary
KMR Melange Grotesk Regular
KMR Melange Grotesk Regular Google Fonts →
heading
PP Monument Narrow Black
PP Monument Narrow Black Google Fonts →
PP Monument Narrow Black, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Pump.co's actual button styles.
Button Primary
buttonPrimary

• background: #FFFFFF
• textColor: #0000EE
• borderRadius: 8px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Pump.co Brand in the Wild

Image: framerusercontent.com
Source: pump.co

Frequently Asked Questions

What is Pump.co's primary brand color?
Pump.co's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Pump.co use?
Pump.co uses #32E97A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Pump.co use?
Pump.co uses KMR Melange Grotesk Regular for body text and PP Monument Narrow Black for headings. Fonts were detected on https://www.pump.co/ as part of their live design system.

Does Pump.co use a light or dark theme?
Pump.co's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Pump.co's logo?
Pump.co's logo is available directly on their site (https://www.pump.co/).

How was this brand profile generated?
This profile was extracted from https://www.pump.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pump.co.