# Pulppo Brand Identity

A complete profile of **Pulppo**'s visual system —
colors, typography, components, and personality — extracted from [https://www.pulppo.com](https://www.pulppo.com/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.pulppo.com.

- primary: **#F6BE00** (rgb(246, 190, 0))
- secondary: **#2563EB** (rgb(37, 99, 235))
- accent: **#212322** (rgb(33, 35, 34))
- background: **#212322** (rgb(33, 35, 34))
- textPrimary: **#212322** (rgb(33, 35, 34))
- link: **#6B7280** (rgb(107, 114, 128))

## Typography

Each font links to its Google Fonts page where available.

- primary: **Nunito Sans**  
[Nunito Sans Google Fonts →](https://fonts.google.com/specimen/Nunito+Sans)
- heading: **Nunito Sans**  
[Nunito Sans Google Fonts →](https://fonts.google.com/specimen/Nunito+Sans)  
Heldane, ui-serif, Georgia, Cambria, Times New Roman, Times, serif

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Pulppo's actual button styles.

**Input**  
- background: #FFFFFF  
- textColor: #000000  
- borderColor: #F3F4F6  
- borderRadius: 0px  
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

**Button Primary**  
- background: #212322  
- textColor: #FFFFFF  
- borderRadius: 0px  
- shadow: none

**Button Secondary**  
- background: #FFFFFF  
- textColor: #212322  
- borderRadius: 0px  
- shadow: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** Real estate professionals and home buyers in Latin America

## Frequently Asked Questions

**What is Pulppo's primary brand color?**  
Pulppo's primary brand color is #F6BE00. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Pulppo use?**  
Pulppo uses #212322 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Pulppo use?**  
Pulppo uses Nunito Sans as the primary typeface across body and headings.

**Does Pulppo use a light or dark theme?**  
Pulppo's primary site uses a light color scheme, with a background of #212322.

**Where can I find Pulppo's logo?**  
Pulppo's logo is available directly on their site (https://www.pulppo.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.pulppo.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pulppo.

## Methodology

Brand data on this page was extracted from [https://www.pulppo.com](https://www.pulppo.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Pulppo.