Pulley Brand Identity

A complete profile of Pulley's visual system — colors, typography, components, and personality — extracted from https://pulley.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://pulley.com.

primary

#DF6631

rgb(223, 102, 49)

secondary

#F2EDE0

rgb(242, 237, 224)

accent

#DF6631

rgb(223, 102, 49)

background

#F2EDE0

rgb(242, 237, 224)

textPrimary

#172111

rgb(23, 33, 17)

link

#172111

rgb(23, 33, 17)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Inter

Inter Google Fonts →

Nekst, Arial, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M63.8677%2022.1729C62.1283%2022.1729%2060.6311%2021.8314%2059.376%2021.1485C58.1284%2020.4585%2057.1669%2019.4839%2056.4917%2018.2248C55.8165%2016.9585%2055.4789%2015.4611%2055.4789%2013.7324C55.4789%2012.0465%2055.8165%2010.5668%2056.4917%209.29344C57.1669%208.02008%2058.1174%207.02771%2059.343%206.31633C60.576%205.60496%2062.0218%205.24927%2063.6805%205.24927C64.7961%205.24927%2065.8346%205.42356%2066.796%205.77213C67.7648%206.11359%2068.6088%206.62934%2069.3281%207.31937C70.0546%208.00941%2070.6198%208.87729%2071.0234%209.92301C71.4271%2010.9616%2071.6289%2012.1781%2071.6289%2013.5724V14.8208L57.3504%2014.8208V12.0038L67.2144%2012.0038C67.2144%2011.3493%2067.0676%2010.7695%2066.774%2010.2645C66.4804%209.75939%2066.0731%209.36458%2065.552%209.08003C65.0383%208.78836%2064.4401%208.64253%2063.7576%208.64253C63.0457%208.64253%2062.4145%208.80259%2061.8641%209.12271C61.3209%209.43572%2060.8953%209.85898%2060.587%2010.3925C60.2788%2010.9189%2060.121%2011.5058%2060.1136%2012.1532V14.8315C60.1136%2015.6425%2060.2678%2016.3432%2060.576%2016.9336C60.8916%2017.5241%2061.3356%2017.9793%2061.9081%2018.2995C62.4805%2018.6196%2063.1594%2018.7796%2063.9447%2018.7796C64.4658%2018.7796%2064.9429%2018.7085%2065.3759%2018.5662C65.8089%2018.424%2066.1795%2018.2105%2066.4878%2017.926C66.796%2017.6414%2067.0309%2017.2929%2067.1923%2016.8803L71.5298%2017.1577C71.3097%2018.1679%2070.8583%2019.05%2070.1757%2019.804C69.5005%2020.551%2068.6272%2021.1343%2067.5556%2021.554C66.4914%2021.9666%2065.2621%2022.1729%2063.8677%2022.1729Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M52.405%200V21.8535H47.7152V0L52.405%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M43.9581%200V21.8535H39.2684V0L43.9581%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M30.8277%2014.875V5.4635L35.5175%205.4635V21.8536L31.0149%2021.8536V18.8765H30.8387C30.4571%2019.8369%2029.8222%2020.6087%2028.9342%2021.192C28.0535%2021.7754%2026.9783%2022.067%2025.7086%2022.067C24.5783%2022.067%2023.5839%2021.818%2022.7252%2021.3201C21.8665%2020.8221%2021.195%2020.1143%2020.7106%2019.1966C20.2335%2018.2789%2019.9913%2017.1799%2019.984%2015.8994V5.4635L24.6738%205.4635V15.0884C24.6811%2016.0559%2024.949%2016.8206%2025.4774%2017.3826C26.0058%2017.9446%2026.7141%2018.2256%2027.6021%2018.2256C28.1672%2018.2256%2028.6957%2018.1011%2029.1874%2017.8521C29.6791%2017.596%2030.0754%2017.219%2030.3763%2016.721C30.6846%2016.2231%2030.835%2015.6077%2030.8277%2014.875Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%2021.8535L0%200L8.89516%200C10.6052%200%2012.062%200.316562%2013.2657%200.949687C14.4693%201.5757%2015.3867%202.44713%2016.0179%203.56399C16.6564%204.67374%2016.9757%205.95422%2016.9757%207.40543C16.9757%208.85663%2016.6527%2010.1371%2016.0069%2011.2469C15.361%2012.3566%2014.4253%2013.2209%2013.1996%2013.8398C11.9813%2014.4587%2010.5061%2014.7682%208.77406%2014.7682L3.1045%2014.7682L3.1045%2011.0655L8.00344%2011.0655C8.92084%2011.0655%209.67679%2010.9125%2010.2713%2010.6066C10.8731%2010.2936%2011.3208%209.86323%2011.6143%209.31547C11.9153%208.7606%2012.0657%208.12392%2012.0657%207.40543C12.0657%206.67982%2011.9153%206.0467%2011.6143%205.50605C11.3208%204.95829%2010.8731%204.53502%2010.2713%204.23625C9.66945%203.93035%208.90617%203.77741%207.98142%203.77741L4.76684%203.77741L4.76684%2021.8535H0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%2033%2C%2017)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

UI Components

Live previews rendered using Pulley's actual button styles.

Button Primary

buttonPrimary

background#DF6631textColor#F2EDE0borderColor#172111borderRadius50pxshadownone

Button Secondary

buttonSecondary

backgroundtransparenttextColor#172111borderColor#172111borderRadius50pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: founders and finance leaders

Pulley Brand in the Wild

Image: cdn.prod.website-files.com

Source: pulley.com

Image: cdn.prod.website-files.com

Source: pulley.com

Image: cdn.prod.website-files.com

Source: pulley.com

Image: cdn.prod.website-files.com

Source: pulley.com

Image: cdn.prod.website-files.com

Source: pulley.com

Image: cdn.prod.website-files.com

Source: pulley.com

Frequently Asked Questions

What is Pulley's primary brand color?

Pulley's primary brand color is #DF6631. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Pulley use?

Pulley uses Inter as the primary typeface across body and headings.

Does Pulley use a light or dark theme?

Pulley's primary site uses a light color scheme, with a background of #F2EDE0.

Where can I find Pulley's logo?

Pulley's logo is available directly on their site (https://pulley.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://pulley.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pulley.

Methodology

Brand data on this page was extracted from https://pulley.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pulley.