# Pry Financials Brand Identity

A complete profile of **Pry Financials**'s visual system — colors, typography, components, and personality — extracted from https://www.pry.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pry-financials
- Machine-readable JSON: https://characterquilt.com/branding/pry-financials.json
- Per-page llms.txt: https://characterquilt.com/branding/pry-financials/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF5900 |
| Accent | #FF5900 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #FF5900
- secondary: #FF3D00
- accent: #FF5900
- background: #FFFFFF
- textPrimary: #15191E
- link: #FF6B18

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2278%22%20height%3D%2220%22%20viewBox%3D%220%200%20122%2032%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M82.3%206.613c-2.158%200-3.822.769-5.366%202.374v-2h-4.238v19.68h4.56V15.253c0-2.613%201.556-4.266%203.917-4.266.429%200%20.805.053%201.073.106l3.165-4.16c-1.234-.213-2.307-.32-3.112-.32zM121.625%206.987h-5.258l-4.855%206.419-4.855-6.42h-5.258l7.418%209.917-7.418%209.764h5.365l4.721-6.226%204.721%206.226h5.419l-7.468-9.748%207.468-9.932zM25.86%202.56c-1.556%202.08-1.932%202.773-3.434%202.773H0V32h8.799c1.985%200%203.916-.96%205.15-2.56%201.61-2.133%201.824-2.773%203.38-2.773h22.48V0h-8.853c-1.985%200-3.916.96-5.097%202.56zm6.974%2017.227h-9.389c-2.039%200-3.916.853-5.15%202.506-1.61%202.134-1.932%202.774-3.434%202.774h-7.94v-12.8h9.389c2.038%200%203.916-.96%205.15-2.56%201.61-2.08%202.039-2.72%203.487-2.72h7.887v12.8zM66.526%2013.227c1.986-1.12%203.38-3.094%203.38-5.707%200-3.84-2.95-7.52-7.242-7.52H49.788v26.667h12.876c4.667%200%207.886-3.307%207.886-7.467%200-2.453-1.126-4.587-4.024-5.973zM54.348%204.16h7.94c1.985%200%203.165%201.867%203.165%203.52%200%202.027-1.77%203.413-3.433%203.413h-7.672V4.16zm7.672%2018.347h-7.672v-7.254h7.94c2.039%200%203.702%201.76%203.702%203.574%200%202.026-2.092%203.68-3.97%203.68z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2025%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M96.839%2021.013c-.751%201.174-2.2%201.867-3.81%201.867-2.52%200-4.613-1.707-4.613-4.32h13.627c.215-.8.268-1.173.268-1.867%200-5.973-3.702-10.08-9.281-10.08-5.473%200-9.335%203.894-9.335%2010.24%200%206.187%203.701%2010.187%209.442%2010.187%204.024%200%207.565-1.973%208.584-6.027h-4.882zm-3.81-10.24c2.522%200%204.454%201.6%204.4%204h-8.96c0-2.346%202.04-4%204.56-4z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2025%2C%2030)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.brex.com/favicon.ico
- Social card (og:image): https://www.brex.com/api/proxy-image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2F7b10bdf8-ed31-4a40-8429-c9fe54f83aa5%2FHomepage-preview%3Fio%3Dtransform%3Afit%2Cwidth%3A1200

## UI Components

- input: background=transparent, textColor=#15191E, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FF5900, textColor=#FCFCFD, borderColor=#FF5900, borderRadius=10px, shadow=none
- buttonSecondary: background=#F9F9FB, textColor=#15191E, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals and startups

## Pry Financials Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

1. **The Brex Blog**
   - Image: https://www.brex.com/_next/image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2F40226b37-9776-449b-b8f7-a83ff47dc9d6%2FArticle-Brex-card-06&w=3840&q=85
   - Source: https://pry.co/blog/pry-seed-funding/
2. **Brex: The Modern Finance Software Platform | Spend Smarter**
   - Image: https://www.brex.com/_next/image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2F65a5fba1-4a9c-494f-a76a-78f5e4c6cb2d%2FHP-Hero-Mobile&w=3840&q=85
   - Source: https://pry.co/docs/text-component/
3. **The Brex Blog**
   - Image: https://www.brex.com/_next/image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2F8f43c949-f93e-4084-a447-8b754377b245%2FPress-Image-Blog-16x9&w=3840&q=85
   - Source: https://pry.co/blog/pry-seed-funding/
4. **The Brex Blog**
   - Image: https://www.brex.com/_next/image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2Ffa50744b-3b03-4d06-82e5-60f68c493b6c%2Fchatgpt-launch-static-01&w=3840&q=85
   - Source: https://pry.co/blog/pry-seed-funding/
5. **The Brex Blog**
   - Image: https://www.brex.com/_next/image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2F3519619d-494a-4997-b0c6-efae5eeeb23b%2FSpaces-Reporting-Static&w=3840&q=85
   - Source: https://pry.co/blog/pry-seed-funding/
6. **The Brex Blog**
   - Image: https://www.brex.com/_next/image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2Ff83d872c-8ec7-414e-af7c-212173fbf0aa%2Fseptember-brex-benchmark&w=3840&q=85
   - Source: https://pry.co/blog/pry-seed-funding/

## Working with these fonts

Not found on Google Fonts? 
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF5900",
    "secondary": "#FF3D00",
    "accent": "#FF5900",
    "background": "#FFFFFF",
    "textPrimary": "#15191E",
    "link": "#FF6B18"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "Helvetica",
        "Arial",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "20px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#15191E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF5900",
      "textColor": "#FCFCFD",
      "borderColor": "#FF5900",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9F9FB",
      "textColor": "#15191E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2278%22%20height%3D%2220%22%20viewBox%3D%220%200%20122%2032%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M82.3%206.613c-2.158%200-3.822.769-5.366%202.374v-2h-4.238v19.68h4.56V15.253c0-2.613%201.556-4.266%203.917-4.266.429%200%20.805.053%201.073.106l3.165-4.16c-1.234-.213-2.307-.32-3.112-.32zM121.625%206.987h-5.258l-4.855%206.419-4.855-6.42h-5.258l7.418%209.917-7.418%209.764h5.365l4.721-6.226%204.721%206.226h5.419l-7.468-9.748%207.468-9.932zM25.86%202.56c-1.556%202.08-1.932%202.773-3.434%202.773H0V32h8.799c1.985%200%203.916-.96%205.15-2.56%201.61-2.133%201.824-2.773%203.38-2.773h22.48V0h-8.853c-1.985%200-3.916.96-5.097%202.56zm6.974%2017.227h-9.389c-2.039%200-3.916.853-5.15%202.506-1.61%202.134-1.932%202.774-3.434%202.774h-7.94v-12.8h9.389c2.038%200%203.916-.96%205.15-2.56%201.61-2.08%202.039-2.72%203.487-2.72h7.887v12.8zM66.526%2013.227c1.986-1.12%203.38-3.094%203.38-5.707%200-3.84-2.95-7.52-7.242-7.52H49.788v26.667h12.876c4.667%200%207.886-3.307%207.886-7.467%200-2.453-1.126-4.587-4.024-5.973zM54.348%204.16h7.94c1.985%200%203.165%201.867%203.165%203.52%200%202.027-1.77%203.413-3.433%203.413h-7.672V4.16zm7.672%2018.347h-7.672v-7.254h7.94c2.039%200%203.702%201.76%203.702%203.574%200%202.026-2.092%203.68-3.97%203.68z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2025%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M96.839%2021.013c-.751%201.174-2.2%201.867-3.81%201.867-2.52%200-4.613-1.707-4.613-4.32h13.627c.215-.8.268-1.173.268-1.867%200-5.973-3.702-10.08-9.281-10.08-5.473%200-9.335%203.894-9.335%2010.24%200%206.187%203.701%2010.187%209.442%2010.187%204.024%200%207.565-1.973%208.584-6.027h-4.882zm-3.81-10.24c2.522%200%204.454%201.6%204.4%204h-8.96c0-2.346%202.04-4%204.56-4z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2025%2C%2030)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.brex.com/favicon.ico",
    "ogImage": "https://www.brex.com/api/proxy-image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2F7b10bdf8-ed31-4a40-8429-c9fe54f83aa5%2FHomepage-preview%3Fio%3Dtransform%3Afit%2Cwidth%3A1200",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Brex'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #FF5900, which is consistent with the primary brand color. The text 'Get started' is action-oriented, making it a strong candidate for the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "<-",
      "reasoning": "Button #2 is selected as the secondary button because it has a different background color (#F9F9FB) from the primary button and serves as a navigation button, which is typical for secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals and startups"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Brex'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```