pry financials.json

Pry Financials Brand Identity

A complete profile of Pry Financials's visual system — colors, typography, components, and personality — extracted from https://www.pry.co. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FF5900
Accent #FF5900
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: business professionals and startups

Pry Financials Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

  1. The Brex Blog
  2. Brex: The Modern Finance Software Platform | Spend Smarter
  3. The Brex Blog
  4. The Brex Blog
  5. The Brex Blog
  6. The Brex Blog

Working with these fonts

Not found on Google Fonts?

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF5900",
    "secondary": "#FF3D00",
    "accent": "#FF5900",
    "background": "#FFFFFF",
    "textPrimary": "#15191E",
    "link": "#FF6B18"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "Helvetica",
        "Arial",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "20px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#15191E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF5900",
      "textColor": "#FCFCFD",
      "borderColor": "#FF5900",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9F9FB",
      "textColor": "#15191E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2278%22%20height%3D%2220%22%20viewBox%3D%220%200%20122%2032%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M82.3%206.613c-2.158%200-3.822.769-5.366%202.374v-2h-4.238v19.68h4.56V15.253c0-2.613%201.556-4.266%203.917-4.266.429%200%20.805.053%201.073.106l3.165-4.16c-1.234-.213-2.307-.32-3.112-.32zM121.625%206.987h-5.258l-4.855%206.419-4.855-6.42h-5.258l7.418%209.917-7.418%209.764h5.365l4.721-6.226%204.721%206.226h5.419l-7.468-9.748%207.468-9.932zM25.86%202.56c-1.556%202.08-1.932%202.773-3.434%202.773H0V32h8.799c1.985%200%203.916-.96%205.15-2.56%201.61-2.133%201.824-2.773%203.38-2.773h22.48V0h-8.853c-1.985%200-3.916.96-5.097%202.56zm6.974%2017.227h-9.389c-2.039%200-3.916.853-5.15%202.506-1.61%202.134-1.932%202.774-3.434%202.774h-7.94v-12.8h9.389c2.038%200%203.916-.96%205.15-2.56%201.61-2.08%202.039-2.72%203.487-2.72h7.887v12.8zM66.526%2013.227c1.986-1.12%203.38-3.094%203.38-5.707%200-3.84-2.95-7.52-7.242-7.52H49.788v26.667h12.876c4.667%200%207.886-3.307%207.886-7.467%200-2.453-1.126-4.587-4.024-5.973zM54.348%204.16h7.94c1.985%200%203.165%201.867%203.165%203.52%200%202.027-1.77%203.413-3.433%203.413h-7.672V4.16zm7.672%2018.347h-7.672v-7.254h7.94c2.039%200%203.702%201.76%203.702%203.574%200%202.026-2.092%203.68-3.97%203.68z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2025%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M96.839%2021.013c-.751%201.174-2.2%201.867-3.81%201.867-2.52%200-4.613-1.707-4.613-4.32h13.627c.215-.8.268-1.173.268-1.867%200-5.973-3.702-10.08-9.281-10.08-5.473%200-9.335%203.894-9.335%2010.24%200%206.187%203.701%2010.187%209.442%2010.187%204.024%200%207.565-1.973%208.584-6.027h-4.882zm-3.81-10.24c2.522%200%204.454%201.6%204.4%204h-8.96c0-2.346%202.04-4%204.56-4z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2025%2C%2030)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.brex.com/favicon.ico",
    "ogImage": "https://www.brex.com/api/proxy-image?url=https%3A%2F%2Fbrand.brex.com%2Ftransform%2F7b10bdf8-ed31-4a40-8429-c9fe54f83aa5%2FHomepage-preview%3Fio%3Dtransform%3Afit%2Cwidth%3A1200",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Brex'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #FF5900, which is consistent with the primary brand color. The text 'Get started' is action-oriented, making it a strong candidate for the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "<-",
      "reasoning": "Button #2 is selected as the secondary button because it has a different background color (#F9F9FB) from the primary button and serves as a navigation button, which is typical for secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals and startups"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Brex'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}