# Proxis Brand Identity

A complete profile of **Proxis**'s visual system — colors, typography, components, and personality — extracted from https://www.proxis.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/proxis
- Machine-readable JSON: https://characterquilt.com/branding/proxis.json
- Per-page llms.txt: https://characterquilt.com/branding/proxis/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #47505F |
| Accent | #47505F |
| Body Font | Pavanam |
| Heading Font | Orbitron |

## Color Palette

- primary: #47505F
- secondary: #CADAE9
- accent: #47505F
- background: #F1F1F1
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Pavanam — https://fonts.google.com/specimen/Pavanam
- heading: Orbitron — https://fonts.google.com/specimen/Orbitron

## Visual Assets

- Favicon: https://framerusercontent.com/images/viOpNoRjIR7l1eSXWtL9OZhgk4.png
- Social card (og:image): https://framerusercontent.com/assets/XUJ1cUpvJadnBbLIbfrQyak3Tg.png

## UI Components

- buttonPrimary: background=#47505F, textColor=#0000EE, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and tech-savvy users

## Proxis Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Proxis**
  - Image: [Proxis Blog Image](https://framerusercontent.com/images/bKxeYxdCxMbdiJYxbsbAlwoQiqM.jpg?width=4000&height=2500)
  - Source: [Proxis All Blogs](https://www.proxis.ai/all-blogs)
- **Proxis**
  - Image: [Proxis Image](https://framerusercontent.com/assets/XUJ1cUpvJadnBbLIbfrQyak3Tg.png)
  - Source: [Proxis Home](https://www.proxis.ai/)
- **Samsonite Proxis livestream - The next generation of luggage**
  - Image: [YouTube Livestream](https://i.ytimg.com/vi/yMg2Pg9Ecw8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAUXqcFw2izd6ULTPEOXu1SCKwLpw)
  - Source: [YouTube](https://www.youtube.com/watch?v=yMg2Pg9Ecw8)
- **Proxis Stock Manager Inventory Software | POSGuys.com**
  - Image: [Stock Manager Report](https://cdn.posguys.com/content/images/cache/stockmanager-inventoryreport_800_600.png)
  - Source: [POSGuys Inventory](https://posguys.com/inventory-software_2/Proxis-Stock-Manager_686/?srsltid=AfmBOoqMTX8_pV22Rj5cLVyQSX8KM8WPhNySTdd5_bmqd59usPeYJsEF)
- **Proxis™ | Samsonite Australia**
  - Image: [Samsonite Proxis Campaign](https://www.samsonite.com.au/on/demandware.static/-/Library-Sites-SamsoniteSharedLibrary/default/dw9944231c/images/campaign/au-campaigns/AU_Proxis-Campaign_Landing-Page-D_1.jpg)
  - Source: [Samsonite](https://www.samsonite.com.au/discover/proxis/?srsltid=AfmBOoouRLpUtnagiDotmn3ElreOVSaLsdSrOYUWijiyXts7t2YTEXp1)

## Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Orbitron",
      "role": "heading"
    },
    {
      "family": "Pavanam",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#47505F",
    "secondary": "#CADAE9",
    "accent": "#47505F",
    "background": "#F1F1F1",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Pavanam",
      "heading": "Orbitron"
    },
    "fontStacks": {
      "heading": [
        "Orbitron",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Orbitron",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#47505F",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/viOpNoRjIR7l1eSXWtL9OZhgk4.png",
    "ogImage": "https://framerusercontent.com/assets/XUJ1cUpvJadnBbLIbfrQyak3Tg.png"
  }
}
```