Prosper Brand Identity

A complete profile of Prosper's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF421C
• secondary: #F9E6DB
• accent: #F9F4EC
• background: #F9F4EC
• textPrimary: #141414
• link: #3898EC

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Kalice Trial — https://fonts.google.com/specimen/Kalice+Trial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#F9F4EC, textColor=#676059, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#ECEBEB, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: healthcare professionals

Prosper Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AI-Powered Healthcare Contact Center: 2026 Practical Guide
  • Image:
  • Source: https://www.getprosper.ai/blog/ai-powered-healthcare-contact-center-guide
• Blog
  • Image:
  • Source: https://www.getprosper.ai/blog?bce55dc0_page=2&ebcbf984_page=17
• Healthcare Voice AI Agents Guide 2026: Complete Playbook
  • Image:
  • Source: https://www.getprosper.ai/blog/healthcare-voice-ai-agents-guide
• Blog
  • Image:
  • Source: https://www.getprosper.ai/blog
• 10 Best Patient Appointment Scheduling Software (2026)
  • Image:
  • Source: https://www.getprosper.ai/blog/patient-appointment-scheduling-software-guide-db9e4
• Blog
  • Image:
  • Source: https://www.getprosper.ai/blog?bce55dc0_page=2&ebcbf984_page=17

Working with these fonts

Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Kalice Trial",
      "role": "heading"
    },
    {
      "family": "Montserrat",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF421C",
    "secondary": "#F9E6DB",
    "accent": "#F9F4EC",
    "background": "#F9F4EC",
    "textPrimary": "#141414",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Kalice Trial"
    },
    "fontStacks": {
      "heading": [
        "Kalice Trial",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F9F4EC",
      "textColor": "#676059",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#ECEBEB",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68c796fdde22c7e30f94a223/68c79dbf98928ab3730ca6bc_Brand-Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68c796fdde22c7e30f94a223/68d1279692cc0be358b18c3e_fav-icon.png",
    "ogImage": "https://cdn.prod.website-files.com/68c796fdde22c7e30f94a223/68d14449b7073dd03f555528_getprosper-open-graph.png"
  },
}