ProSights Brand: Colors, Fonts, Logo & Visual Identity

ProSights Brand Identity

A complete profile of ProSights's visual system — colors, typography, components, and personality — extracted from https://prosights.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://prosights.co/.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using ProSights's actual button styles.

Button Primary

Button Secondary

Brand Personality

Frequently Asked Questions

What is ProSights's primary brand color?

ProSights's primary brand color is #002D5D. It anchors the visual identity across their website, product UI, and marketing materials.

What font does ProSights use?

ProSights uses Helvetica Neue as the primary typeface across body and headings.

Does ProSights use a light or dark theme?

ProSights's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find ProSights's logo?

ProSights's logo is available directly on their site (https://prosights.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://prosights.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ProSights.

Machine-Readable Profile

Brand data extracted on 2026-07-27 using Firecrawl.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#002D5D",
    "secondary": "#4A5565",
    "accent": "#002D5D",
    "background": "#FFFFFF",
    "textPrimary": "#737373",
    "link": "#101828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#002D5D",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    }
  },
  "images": {
    "logo": "https://www.prosights.co/logos/logo.svg",
    "favicon": "https://www.prosights.co/favicon.ico?favicon.14zz7-zqk8csr.ico",
    "ogImage": "https://prosights.co/logos/fullLogoBlack.png",
    "logoHref": "/",
    "logoAlt": "prosights"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "finance professionals and businesses seeking automation solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}