Proper Brand Identity

A complete profile of Proper's visual system — colors, typography, components, and personality — extracted from http://www.properfinance.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.properfinance.io.

• primary: #0000EE
• accent: #1D1E23
• background: #FFFFFF
• textPrimary: #1D1E23
• link: #0000EE

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter

Visual Assets

Logo
.svg)
Favicon

Social Card

UI Components

Live previews rendered using Proper's actual button styles.

• Input:
  background: transparent
  textColor: #656A6C
  borderColor: #656A6C
  borderRadius: 4px
  shadow: none

• Button Primary:
  background: #1D1E23
  textColor: #FCFDFD
  borderRadius: 10px
  shadow: none

• Button Secondary:
  background: #FFFFFF
  textColor: #1D1E23
  borderColor: #1D1D1D
  borderRadius: 10px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Proper Brand in the Wild

Image: cdn.prod.website-files.com
Source: properfinance.io

Image: cdn.prod.website-files.com
Source: properfinance.io

Image: cdn.prod.website-files.com
Source: properfinance.io

Image: cdn.prod.website-files.com
Source: properfinance.io

Image: cdn.prod.website-files.com
Source: properfinance.io

Image: cdn.prod.website-files.com
Source: properfinance.io

Frequently Asked Questions

• What is Proper's primary brand color? Proper's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Proper use? Proper uses #1D1E23 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Proper use? Proper uses Inter as the primary typeface across body and headings.

• Does Proper use a light or dark theme? Proper's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Proper's logo? Proper's logo is available directly on their site (http://www.properfinance.io). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated? This profile was extracted from http://www.properfinance.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Proper.

Methodology

Brand data on this page was extracted from http://www.properfinance.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Proper.