PropelAuth Brand Identity

A complete profile of PropelAuth's visual system — colors, typography, components, and personality — extracted from https://www.propelauth.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.propelauth.com.

• Primary: #213933
  rgb(33, 57, 51)
• Secondary: #60BF00
  rgb(96, 191, 0)
• Accent: #213933
  rgb(33, 57, 51)
• Background: #252926
  rgb(37, 41, 38)
• Text Primary: #252926
  rgb(37, 41, 38)
• Link: #213933
  rgb(33, 57, 51)

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
  Inter Google Fonts →
• Heading: ft_polar
  ft_polar Google Fonts →
  fh_premier, Inter, Arial

Visual Assets

UI Components

Live previews rendered using PropelAuth's actual button styles.

Button Primary:
background: #213933
textColor: #A1A3A2
borderColor: #3D413E
borderRadius: 4px
shadow: none

Button Secondary:
background: transparent
textColor: #A1A3A2
borderColor: #3D413E
borderRadius: 4px
shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: B2B product developers

PropelAuth Brand in the Wild

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Image: assets.website-files.com

Image: cdn.getmidnight.com

Image: docs.propelauth.com

Image: cdn.getmidnight.com

Image: cdn.getmidnight.com

Frequently Asked Questions

What is PropelAuth's primary brand color?
PropelAuth's primary brand color is #213933. It anchors the visual identity across their website, product UI, and marketing materials.

What font does PropelAuth use?
PropelAuth uses Inter for body text and ft_polar for headings. Fonts were detected on https://www.propelauth.com as part of their live design system.

Does PropelAuth use a light or dark theme?
PropelAuth's primary site uses a dark color scheme, with a background of #252926.

Where can I find PropelAuth's logo?
PropelAuth's logo is available directly on their site (https://www.propelauth.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.propelauth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PropelAuth.