Propaya Brand: Colors, Fonts, Logo & Visual Identity

Propaya Brand Identity

A complete profile of Propaya's visual system — colors, typography, components, and personality — extracted from https://www.propaya.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.propaya.com.

Primary: #3B4555
Accent: #0C1D37
Background: #FDF8F4
Text Primary: #0C1D37
Link: #0C1D37

Typography

Each font links to its Google Fonts page where available.

Primary: DM Sans (Google Fonts →)
Heading: DM Sans (Google Fonts →)
Body: DM Sans, sans-serif

Visual Assets

UI Components

Live previews rendered using Propaya's actual button styles.

Input

Background: #FDF9F5
Text Color: #FFFFFF
Border Color: null
Border Radius: 50px
Shadow: none

Button Primary

Background: #0C1D37
Text Color: #FFFFFF
Border Radius: 50px
Shadow: none

Button Secondary

Background: #FFFFFF
Text Color: #0C1D37
Border Radius: 50px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: real estate professionals

Propaya Brand in the Wild

Image: cdn.prod.website-files.com
Source: propaya.com

Frequently Asked Questions

What is Propaya's primary brand color?
Propaya's primary brand color is #3B4555. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Propaya use?
Propaya uses #0C1D37 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Propaya use?
Propaya uses DM Sans as the primary typeface across body and headings.
Does Propaya use a light or dark theme?
Propaya's primary site uses a light color scheme, with a background of #FDF8F4.
Where can I find Propaya's logo?
Propaya's logo is available directly on their site (https://www.propaya.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.propaya.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Propaya.