llms.txt

Promise Brand Identity

A complete profile of Promise's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #0A2540
Accent #67E3F9
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: government and financial institutions

Promise Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts.

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#0A2540",
 "secondary": "#72B288",
 "accent": "#67E3F9",
 "background": "#0E1014",
 "textPrimary": "#0E1014",
 "link": "#67E3F9"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "14px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#F0F0F1",
 "textColor": "#0C0E12",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#0D0F13",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": 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 "favicon": "https://cdn.prod.website-files.com/66964254b338fc6183f7d14d/6769c831e64d284d7ed7238c_icon-wrapper-5.png",
 "ogImage": "https://cdn.prod.website-files.com/66964254b338fc6183f7d14d/676b27dc159480e6342dc6c7_social_sharing.jpg",
 "logoHref": "/"
},
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9,
 "source": "llm"
},
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Request Demo",
 "reasoning": "Button #0 'Request Demo' with a blue background (#F0F0F1) is likely the primary CTA due to its action-oriented text and distinct color, making it stand out as a call-to-action."
 },
 "secondary": {
 "index": 1,
 "text": "Request Demo",
 "reasoning": "Button #1 'Request Demo' with a dark background (#0D0F13) serves as a secondary option, offering the same action but with a less vibrant color, differentiating it from the primary button."
 },
 "confidence": 0.9
},
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "government and financial institutions"
},
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
},
 "confidence": {
 "buttons": 0.9,
 "colors": 0.95,
 "overall": 0.925
},
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}