Prolific Brand Identity

A complete profile of Prolific's visual system — colors, typography, components, and personality — extracted from https://www.prolific.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.prolific.com.

• Primary: #D867D4
• Secondary: #B247AC
• Accent: #0F2BC9
• Background: #FFFFFF
• Text Primary: #0F2BC9
• Link: #0F2BC9

Typography

Each font links to its Google Fonts page where available.

• Primary: Roboto
• Heading: Roboto

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...

Visual Assets

%20!important%3B%22%3E%3Cpath%20d%3D%22M58.1288%201.16211H47.7551C47.3398%201.16211%2047.136%201.58961%2047.4229%201.85211C48.1099%202.47461%2049.0235%203.50961%2049.0235%204.98711C49.0235%204.99461%2049.0235%2021.0821%2049.0235%2021.0896C49.0235%2022.5596%2048.1099%2023.5946%2047.4229%2024.2246C47.136%2024.4871%2047.3474%2024.9146%2047.7551%2024.9146H54.8143C55.222%2024.9146%2055.441%2024.4871%2055.1541%2024.2321C54.467%2023.6021%2053.5535%2022.5596%2053.5535%2021.0896C53.5535%2021.0746%2053.5535%2015.9071%2053.5535%2015.9071C53.5535%2015.6971%2053.7271%2015.5246%2053.9385%2015.5246H57.3964C62.387%2015.5246%2066.3734%2013.2446%2066.3734%208.12961C66.3734%203.33711%2063.1797%201.16211%2058.1288%201.16211ZM55.9695%2013.2146H53.9385C53.7271%2013.2146%2053.5535%2013.0421%2053.5535%2012.8321V3.75711C53.5535%203.54711%2053.7271%203.37461%2053.9385%203.37461H55.9997C59.3594%203.37461%2061.7528%204.73211%2061.7528%208.19711C61.7528%2012.3596%2059.2613%2013.2146%2055.9695%2013.2146Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M77.4116%208.66279C75.5467%208.66279%2073.9839%2010.1853%2073.2213%2012.6228V12.1053L73.176%2011.1528L72.9495%208.84279C72.9193%208.56529%2072.6173%208.41529%2072.3757%208.55029L67.5664%2011.4153C67.3701%2011.5278%2067.3248%2011.7603%2067.4305%2011.9403C67.4758%2012.0153%2067.5588%2012.0678%2067.6494%2012.0828L68.2685%2012.1728C68.9254%2012.2703%2069.4161%2012.8253%2069.4237%2013.4853V21.0903C69.4237%2022.5603%2068.6234%2023.5953%2068.0194%2024.2253C67.7702%2024.4878%2067.9514%2024.9153%2068.3138%2024.9153H74.2557C74.6105%2024.9153%2074.7993%2024.4878%2074.5501%2024.2328C73.9537%2023.6103%2073.1609%2022.5753%2073.1534%2021.1203V16.3128C73.1534%2016.3128%2073.1534%2016.2903%2073.1534%2016.2828C73.2893%2013.9803%2074.2557%2012.3003%2075.0484%2012.3003C75.9469%2012.3003%2076.0828%2013.8828%2077.8117%2013.8828C79.2387%2013.8828%2080.1371%2012.6903%2080.1371%2011.3103C80.1371%209.49529%2078.8083%208.67029%2077.4116%208.67029V8.66279Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M88.8258%208.75977C94.0429%208.75977%2097.1686%2012.3298%2097.2063%2016.9873C97.2063%2022.1098%2093.8466%2025.1473%2088.8258%2025.2448C83.8051%2025.1773%2080.4453%2022.1398%2080.4453%2017.0548C80.4453%2011.9698%2083.873%208.76727%2088.8258%208.76727V8.75977ZM92.5857%2017.0173C92.5857%2013.5148%2091.7552%2010.3423%2088.8258%2010.3123C85.8662%2010.2823%2085.0659%2013.4848%2085.0659%2017.0173C85.0659%2020.5498%2085.8662%2023.6548%2088.8258%2023.6548C91.7854%2023.6548%2092.5857%2020.5498%2092.5857%2017.0173Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M105.498%2024.2174C104.894%2023.5949%20104.063%2022.5824%20104.063%2021.0899V0.787422C104.063%200.494922%20103.754%200.314922%20103.497%200.449922L98.4688%203.34492C98.2121%203.48742%2098.2423%203.86242%2098.5216%203.95242L99.0728%203.98992C99.79%204.04242%20100.341%204.59742%20100.364%205.30992C100.364%205.31742%20100.364%2021.0824%20100.364%2021.0824C100.364%2022.5749%2099.5484%2023.5874%2098.952%2024.2024C98.6953%2024.4649%2098.884%2024.8924%2099.2464%2024.8924H105.211C105.573%2024.8924%20105.762%2024.4649%20105.505%2024.2024L105.498%2024.2174Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M115.413%2024.2172C114.817%2023.6172%20113.934%2022.6722%20113.911%2021.1572V8.90225C113.911%208.61725%20113.601%208.42974%20113.345%208.57224L108.362%2011.4297C108.301%2011.4672%20108.248%2011.5122%20108.218%2011.5647C108.082%2011.7897%20108.264%2012.0672%20108.52%2012.0972L108.928%2012.1347C109.63%2012.1947%20110.181%2012.7647%20110.204%2013.4697C110.204%2013.4772%20110.204%2021.1272%20110.204%2021.1272C110.189%2022.6572%20109.313%2023.6172%20108.709%2024.2247C108.452%2024.4797%20108.641%2024.9147%20109.003%2024.9147H115.142C115.504%2024.9147%20115.685%2024.4797%20115.436%2024.2247L115.413%2024.2172Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M135.112%2024.2175C134.5%2023.61%20133.587%2022.665%20133.587%2021.09C133.587%2021.09%20133.587%2021.075%20133.587%2021.0675V9.5475C133.587%209.3375%20133.413%209.165%20133.202%209.165H124.164C124.036%209.165%20123.907%209.0975%20123.84%208.9925C122.881%207.485%20121.922%205.7225%20121.922%204.2975C121.922%202.775%20122.986%201.8225%20124.383%201.8225C126.248%201.8225%20126.444%203.1425%20126.678%204.4325C126.912%205.82%20128.045%206.4125%20129.336%206.4125C130.536%206.4125%20131.759%205.52%20131.759%203.9C131.759%201.3875%20129.2%200%20126.407%200C121.854%200%20119.294%202.1825%20119.294%206.075C119.294%207.0125%20119.453%207.7475%20119.536%208.7525C119.551%208.9775%20119.377%209.165%20119.151%209.165H117.362C117.15%209.165%20116.977%209.3375%20116.977%209.5475V11.01C116.977%2011.22%20117.15%2011.3925%20117.362%2011.3925H119.604C119.815%2011.3925%20119.989%2011.565%20119.989%2011.775V21.09C119.989%2022.6425%20119.098%2023.61%20118.494%2024.225C118.237%2024.48%20118.426%2024.915%20118.789%2024.915H124.897C125.259%2024.915%20125.44%2024.4725%20125.191%2024.2175C124.587%2023.61%20123.711%2022.6575%20123.696%2021.1275V11.775C123.696%2011.565%20123.87%2011.3925%20124.081%2011.3925H129.57C129.781%2011.3925%20129.955%2011.565%20129.955%2011.775V21.0825C129.955%2022.6125%20129.079%2023.5875%20128.475%2024.2025C128.219%2024.4575%20128.407%2024.9075%20128.77%2024.9075H134.832C135.195%2024.9075%20135.376%2024.48%20135.119%2024.225L135.112%2024.2175Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M150.074%2020.0701C150.345%2019.7776%20150.829%2020.0551%20150.715%2020.4376C149.892%2023.3026%20146.986%2025.2451%20144.192%2025.2451C139.473%2025.2451%20136.348%2021.9076%20136.348%2017.5201C136.348%2012.2326%20139.904%208.76758%20144.924%208.76758C147.982%208.76758%20150.806%2010.6501%20150.806%2013.3276C150.806%2015.2401%20149.877%2016.2676%20148.08%2016.2676C146.616%2016.2676%20145.657%2015.1801%20145.657%2013.5601C145.657%2012.8476%20146.004%2012.1276%20146.616%2011.5876C146.819%2011.4076%20146.759%2011.0776%20146.51%2010.9651C146.004%2010.7326%20145.34%2010.6276%20144.517%2010.6276C141.988%2010.6276%20140.062%2012.8401%20140.062%2015.6826C140.062%2019.7101%20142.259%2021.9226%20145.551%2021.9226C147.106%2021.9226%20148.858%2021.3601%20150.066%2020.0851L150.074%2020.0701Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M112.158%205.42246C113.555%205.42246%20114.687%204.29758%20114.687%202.90996C114.687%201.52235%20113.555%200.397461%20112.158%200.397461C110.761%200.397461%20109.629%201.52235%20109.629%202.90996C109.629%204.29758%20110.761%205.42246%20112.158%205.42246Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M32.2781%203.77285C32.0365%204.01285%2031.742%204.13285%2031.4023%204.13285C31.0625%204.13285%2030.7681%204.01285%2030.5265%203.77285C30.2849%203.53285%2030.1641%203.24035%2030.1641%202.90285C30.1641%202.56535%2030.2849%202.27285%2030.5265%202.03285C30.7681%201.79285%2031.0625%201.67285%2031.4023%201.67285C31.742%201.67285%2032.0365%201.79285%2032.2781%202.03285C32.5197%202.27285%2032.6405%202.55785%2032.6405%202.90285C32.6405%203.24785%2032.5197%203.53285%2032.2781%203.77285ZM30.6548%202.15285C30.451%202.35535%2030.3453%202.61035%2030.3453%202.90285C30.3453%203.19535%2030.4434%203.45035%2030.6548%203.65285C30.8587%203.86285%2031.1078%203.96035%2031.4023%203.96035C31.6967%203.96035%2031.9459%203.85535%2032.1497%203.65285C32.3536%203.44285%2032.4593%203.19535%2032.4593%202.90285C32.4593%202.61035%2032.3536%202.36285%2032.1497%202.15285C31.9459%201.94285%2031.6967%201.84535%2031.4023%201.84535C31.1078%201.84535%2030.8587%201.95035%2030.6548%202.15285ZM31.81%203.48785C31.7043%203.57035%2031.5759%203.61535%2031.4325%203.61535C31.2437%203.61535%2031.0927%203.54785%2030.9568%203.42035C30.8285%203.28535%2030.7605%203.11285%2030.7605%202.89535C30.7605%202.69285%2030.8209%202.52035%2030.9342%202.38535C31.055%202.25035%2031.206%202.18285%2031.3947%202.18285C31.5155%202.18285%2031.6212%202.20535%2031.7194%202.25785C31.8855%202.34035%2031.9761%202.48285%2031.9912%202.68535H31.7873C31.7798%202.60285%2031.742%202.52785%2031.6816%202.46785C31.6212%202.40785%2031.5306%202.37785%2031.4174%202.37785C31.2513%202.37785%2031.138%202.45285%2031.0625%202.59535C31.0172%202.68535%2030.9946%202.79035%2030.9946%202.89535C30.9946%203.04535%2031.0323%203.17285%2031.1078%203.27785C31.1833%203.38285%2031.2966%203.43535%2031.4325%203.43535C31.5231%203.43535%2031.5986%203.41285%2031.6665%203.36035C31.7269%203.31535%2031.7722%203.24035%2031.7949%203.15035H31.9987C31.9761%203.30035%2031.9081%203.42035%2031.8024%203.50285L31.81%203.48785Z%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M19.5187%2020.543C19.9113%2020.543%2020.3115%2020.738%2020.538%2021.1205L21.7158%2023.063C22.4255%2024.233%2023.6939%2024.9455%2025.0604%2024.9455H38.4692C38.7259%2024.9455%2038.9449%2024.7505%2038.9751%2024.4955C39.1034%2023.333%2039.0883%2021.968%2038.9751%2020.8655C38.9449%2020.573%2038.6655%2020.3705%2038.3711%2020.423L25.6191%2022.8605C25.1435%2022.9505%2024.917%2022.3055%2025.3473%2022.0805L37.1857%2016.043C37.4198%2015.923%2037.5179%2015.6455%2037.4198%2015.4055C36.9517%2014.2355%2036.2193%2012.8705%2035.5474%2011.9105C35.3813%2011.6705%2035.034%2011.6255%2034.8075%2011.798C32.3537%2013.703%2027.2197%2017.7905%2024.245%2020.168C23.8373%2020.4905%2023.2862%2019.9955%2023.5731%2019.5605C25.8758%2016.0805%2029.9679%209.88547%2031.2288%207.96547C31.3722%207.74797%2031.3194%207.44797%2031.1155%207.29047C30.0057%206.44297%2028.8883%205.79047%2027.5972%205.19797C27.3405%205.07797%2027.031%205.19797%2026.9177%205.46797L21.3458%2018.8855C21.1873%2019.2755%2020.5984%2019.133%2020.6361%2018.713L21.9498%204.11047C21.9725%203.84047%2021.7762%203.61547%2021.5044%203.56297C20.6286%203.39047%2018.3938%203.39047%2017.5255%203.56297C17.2537%203.61547%2017.0574%203.84047%2017.0801%204.11047L18.3787%2018.698C18.4164%2019.118%2017.8351%2019.253%2017.669%2018.8705L12.1197%205.47547C12.0065%205.21297%2011.6969%205.09297%2011.4402%205.20547C10.1492%205.79797%209.03178%206.45047%207.92193%207.29797C7.71053%207.45547%207.65768%207.75547%207.80868%207.97297L15.4644%2019.568C15.7513%2020.003%2015.2001%2020.498%2014.7924%2020.1755L4.22998%2011.8055C4.00348%2011.6255%203.65618%2011.678%203.49008%2011.918C2.81813%2012.878%202.08578%2014.243%201.61768%2015.413C1.51953%2015.653%201.61768%2015.9305%201.85173%2016.0505L13.7052%2022.088C14.1356%2022.3055%2013.9091%2022.958%2013.4334%2022.868L0.689032%2020.423C0.394582%2020.3705%200.115232%2020.573%200.0850317%2020.8655C-0.0206683%2021.968%20-0.0357683%2023.333%200.0850317%2024.4955C0.115232%2024.7505%200.334182%2024.9455%200.590882%2024.9455H13.9997C15.3738%2024.9455%2016.6422%2024.233%2017.3443%2023.063L18.5221%2021.1205C18.7562%2020.738%2019.1488%2020.543%2019.5414%2020.543%22%20style%3D%22fill%3A%20rgb(15%2C%2043%2C%20201)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)

Brand Personality

• Tone: modern
• Energy: medium
• Audience: researchers and data collectors

Frequently Asked Questions

• What is Prolific's primary brand color?
  Prolific's primary brand color is #D867D4. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does Prolific use?
  Prolific uses #0F2BC9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does Prolific use?
  Prolific uses Roboto as the primary typeface across body and headings.
• Does Prolific use a light or dark theme?
  Prolific's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Prolific's logo?
  Prolific's logo is available directly on their site (https://www.prolific.com). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from https://www.prolific.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Prolific.