llms.txt

Profound Brand Identity

A complete profile of Profound's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #052211
Accent #333333
Body Font Inter
Heading Font SF Pro Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to optimize brand visibility in AI search

Profound Brand in the Wild

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "SF Pro Display",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#052211",
  "secondary": "#05DF72",
  "accent": "#333333",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#02200F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "SF Pro Display"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "SF Pro Display",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Open Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "SF Pro Display",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Open Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "SF Pro Display",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Open Sans",
    "Helvetica Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "48px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 2,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#EDF2F5",
   "borderColor": "#232323",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#333333",
   "textColor": "#EDF2F5",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(51, 51, 51) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#222222",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-full%20w-full%20text-bg-light%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%3Cuse%20href%3D%22%2Fspritesheet.svg%23profound-logotype%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20xlink%3Ahref%3D%22%2Fspritesheet.svg%23profound-logotype%22%2F%3E%3C%2Fsvg%3E",
  "favicon": "https://www.tryprofound.com/icon.svg?icon.0in55rc0b_bbe.svg",
  "ogImage": "https://cdn.sanity.io/images/f6oskg04/production/ffce80c74d88a7632ebb865b734216d28458c8aa-1200x630.png",
  "logoHref": "/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses looking to optimize brand visibility in AI search"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}