Profound Brand: Colors, Fonts, Logo & Visual Identity
Profound Brand Identity
A complete profile of Profound's visual system — colors, typography, components, and personality — extracted from https://www.tryprofound.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.tryprofound.com/.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #052211 | rgb(5, 34, 17) |
| secondary | #05DF72 | rgb(5, 223, 114) |
| accent | #333333 | rgb(51, 51, 51) |
| background | #000000 | rgb(0, 0, 0) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #02200F | rgb(2, 32, 15) |
Typography
Each font links to its Google Fonts page where available.
- primary: Inter
- heading: SF Pro Display
Inter, SF Pro Display, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Open Sans, Helvetica Neue, sans-serif
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Profound's actual button styles.
Input
- background: transparent
- textColor: #EDF2F5
- borderColor: #232323
- borderRadius: 8px
- shadow: none
Button Primary
- background: #333333
- textColor: #EDF2F5
- borderRadius: 8px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(51, 51, 51) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
Button Secondary
- background: #FFFFFF
- textColor: #222222
- borderRadius: 8px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: businesses looking to optimize brand visibility in AI search
Frequently Asked Questions
What is Profound's primary brand color?
Profound's primary brand color is #052211. It anchors the visual identity across their website, product UI, and marketing materials.What accent color does Profound use?
Profound uses #333333 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.What font does Profound use?
Profound uses Inter for body text and SF Pro Display for headings. Fonts were detected on https://www.tryprofound.com/ as part of their live design system.Does Profound use a light or dark theme?
Profound's primary site uses a dark color scheme, with a background of #000000.Where can I find Profound's logo?
Profound's logo is available directly on their site (https://www.tryprofound.com/). The current logo URL is included in the machine-readable JSON profile linked above.
Methodology
Brand data on this page was extracted from https://www.tryprofound.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.