Procore Brand Identity

A complete profile of Procore's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF5200
• secondary: #60666F
• accent: #FF5200
• background: #FFFFFF
• textPrimary: #000000
• link: #FF5201

Typography

• primary: Inter Tight — https://fonts.google.com/specimen/Inter+Tight
• heading: Pitch Sans — https://fonts.google.com/specimen/Pitch+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FF5200, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#0DCAF0, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: professionals seeking impactful careers

Procore Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Tales of Global Adventures at Procore: Pierce, Embracing Global Growth
  • Image:
  • Source: Link
• Life at Procore Blog
  • Image:
  • Source: Link
• Built Different: How Procore's People Power Collaboration, Innovation, and Impact
  • Image:
  • Source: Link
• Meet Gabe, a Principal Software Engineer With a Passion for Building
  • Image:
  • Source: Link
• Early Careers at Procore Technologies
  • Image:
  • Source: Link
• Life at Procore Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions for use:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Hard-reload and capture font URLs.
4. Save fonts locally.
5. Copy @font-face declarations from CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter Tight",
   "role": "body"
  },
  {
   "family": "Pitch Sans",
   "role": "heading"
  },
  {
   "family": "Procore Sans",
   "role": "unknown"
  }
 ],
 "colors": {
 "primary": "#FF5200",
 "secondary": "#60666F",
 "accent": "#FF5200",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#FF5201"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter Tight",
 "heading": "Pitch Sans"
 },
 "fontStacks": {
 "heading": [
  "Procore Sans",
  "Helvetica",
  "Arial",
  "sans-serif"
 ],
 "body": [
  "Inter Tight",
  "Helvetica",
  "Arial",
  "sans-serif"
 ],
 "paragraph": [
  "Inter Tight",
  "Helvetica",
  "Arial",
  "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "44px",
 "h2": "34px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FF5200",
 "textColor": "#FFFFFF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
  "topLeft": "4px",
  "topRight": "4px",
  "bottomRight": "4px",
  "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#0DCAF0",
 "textColor": "#FFFFFF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
  "topLeft": "4px",
  "topRight": "4px",
  "bottomRight": "4px",
  "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.olivia.paradox.ai/oms/17086/image/2025/12/984238849745947994_1764611154456/1764611154456_-1x-1.png",
 "favicon": "https://d25wby5c7p9100.cloudfront.net/public/uploads/46e59448a81af64aa64df5693f307d5c/companies/favicons/46e59448a81af64aa64df5693f307d5c/basic/Primary_Procore_LogoMark_2Col-Black_RGB.png?1740751985",
 "ogImage": "https://d25wby5c7p9100.cloudfront.net/public/uploads/46e59448a81af64aa64df5693f307d5c/images/files/658940b98bebebdf748fe8b42fe6d3b0/original/Yuki_Daniels_and_Yomayra_Pichardo.jpg?1667387252",
 "logoAlt": "Procore logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "professionals seeking impactful careers"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}