procore.json

Procore Brand Identity

A complete profile of Procore's visual system — colors, typography, components, and personality — extracted from https://careers.procore.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FF5200
Accent #FF5200
Body Font Inter Tight
Heading Font Pitch Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: professionals seeking impactful careers

Procore Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Tight",
      "role": "body"
    },
    {
      "family": "Pitch Sans",
      "role": "heading"
    },
    {
      "family": "Procore Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF5200",
    "secondary": "#60666F",
    "accent": "#FF5200",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FF5201"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Tight",
      "heading": "Pitch Sans"
    },
    "fontStacks": {
      "heading": [
        "Procore Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter Tight",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter Tight",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "34px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF5200",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0DCAF0",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.olivia.paradox.ai/oms/17086/image/2025/12/984238849745947994_1764611154456/1764611154456_-1x-1.png",
    "favicon": "https://d25wby5c7p9100.cloudfront.net/public/uploads/46e59448a81af64aa64df5693f307d5c/companies/favicons/46e59448a81af64aa64df5693f307d5c/basic/Primary_Procore_LogoMark_2Col-Black_RGB.png?1740751985",
    "ogImage": "https://d25wby5c7p9100.cloudfront.net/public/uploads/46e59448a81af64aa64df5693f307d5c/images/files/658940b98bebebdf748fe8b42fe6d3b0/original/Yuki_Daniels_and_Yomayra_Pichardo.jpg?1667387252",
    "logoAlt": "Procore logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, and has an alt text matching the brand 'Procore'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Explore open roles",
      "reasoning": "Button #3 'Explore open roles' uses the vibrant brand color #FF5200, which aligns with the primary brand color and has action-oriented text, making it the main call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "I do not accept",
      "reasoning": "Button #5 'I do not accept' uses a different vibrant color #0DCAF0, making it suitable as a secondary button due to its distinct color group and less prominent action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "professionals seeking impactful careers"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and has an alt text matching the brand 'Procore'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}