# Probably Genetic Brand Identity

A complete profile of **Probably Genetic**'s visual system — colors, typography, components, and personality — extracted from [https://www.probablygenetic.com/](https://www.probablygenetic.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.probablygenetic.com/.

- **primary**: #2D284E  
- **secondary**: #423E64  
- **accent**: #2D284E  
- **background**: #FFFFFF  
- **textPrimary**: #585056  
- **link**: #433E64

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Sentinel  
- **heading**: P22 Underground  
[Sentinel Google Fonts →](https://fonts.google.com/specimen/Sentinel)  
[P22 Underground Google Fonts →](https://fonts.google.com/specimen/P22+Underground)

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Probably Genetic's actual button styles.

- **Button Primary**  
  - background: #2D284E  
  - textColor: #FFFFFF  
  - borderRadius: 20px  
  - shadow: none

- **Button Secondary**  
  - background: #BEDEDC  
  - textColor: #585056  
  - borderRadius: 20px  
  - shadow: rgba(255, 255, 255, 0.04) -2px -2px 10px 0px inset

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: Individuals seeking genetic testing for rare diseases

## Probably Genetic Brand in the Wild

Source: [probablygenetic.com](https://www.probablygenetic.com/blog-posts/is-fibromyalgia-coded-into-your-dna)

Source: [probablygenetic.com](https://www.probablygenetic.com/blog)

Source: [probablygenetic.com](https://www.probablygenetic.com/blog-posts/2021-year-in-review)

Source: [probablygenetic.com](https://www.probablygenetic.com/blog)

Source: [probablygenetic.com](https://www.probablygenetic.com/blog-posts/ctx-rare-treatable-genetic-disorder)

Source: [probablygenetic.com](https://www.probablygenetic.com/blog)

## Frequently Asked Questions

- **What is Probably Genetic's primary brand color?**  
  Probably Genetic's primary brand color is #2D284E. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Probably Genetic use?**  
  Probably Genetic uses Sentinel for body text and P22 Underground for headings. Fonts were detected on https://www.probablygenetic.com/ as part of their live design system.

- **Does Probably Genetic use a light or dark theme?**  
  Probably Genetic's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Probably Genetic's logo?**  
  Probably Genetic's logo is available directly on their site (https://www.probablygenetic.com/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://www.probablygenetic.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Probably Genetic.

## Methodology

Brand data on this page was extracted from [https://www.probablygenetic.com/](https://www.probablygenetic.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.