Prisma Brand Identity

A complete profile of Prisma's visual system — colors, typography, components, and personality — extracted from https://www.prisma.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.prisma.io/.

• primary: #111827 (rgb(17, 24, 39))
• secondary: #6B7280 (rgb(107, 114, 128))
• accent: #14B8A6 (rgb(20, 184, 166))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #1D242F (rgb(29, 36, 47))
• link: #1D242F (rgb(29, 36, 47))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Mona Sans VF

Visual Assets

%20!important%3B%20color%3A%20rgb(29%2C%2036%2C%2047)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Prisma's actual button styles.

• Button Primary:
  • background: #14B8A6
  • textColor: #FFFFFF
  • borderRadius: 6px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 1px 2px 0px
• Button Secondary:
  • background: #F3F4F6
  • textColor: #111827
  • borderRadius: 6px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: developers and tech professionals

Prisma Brand in the Wild

• Source: prisma.io

• Source: prisma.io

• Source: prisma.io

• Source: prisma.io

• Source: prisma.io

Frequently Asked Questions

1. What is Prisma's primary brand color? Prisma's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Prisma use?
   Prisma uses #14B8A6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Prisma use?
   Prisma uses Inter for body text and Mona Sans VF for headings. Fonts were detected on https://www.prisma.io/ as part of their live design system.

4. Does Prisma use a light or dark theme?
   Prisma's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Prisma's logo?
   Prisma's logo is available directly on their site (https://www.prisma.io/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated? This profile was extracted from https://www.prisma.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.