Presto Brand Identity

A complete profile of Presto's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #164CB1
• secondary: #1863DC
• accent: #164CB1
• background: #FFFFFF
• textPrimary: #2B3338
• link: #409CA0

Typography

• primary: BDOGrotesk — https://fonts.google.com/specimen/BDOGrotesk
• heading: BDOGrotesk — https://fonts.google.com/specimen/BDOGrotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#164CB1, textColor=#FFFFFF, borderColor=#164CB1, borderRadius=7px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: drive-thru restaurant operators

Presto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 5 Ways QR Code Order and Pay Can Help With the Labor Shortage - Presto

  • Source: https://presto.com/contactless_qr_code_labor_shortage/

• Blogs - Presto

  • Source: https://presto.com/category/blogs/

• Blogs - Presto

  • Source: https://presto.com/category/blogs/

• Presto Blog | Insights on Drive-Thru Automation and AI

  • Source: https://presto.com/blogs/

• Presto Blog | Insights on Drive-Thru Automation and AI

  • Source: https://presto.com/blogs/

• Presto Blog | Insights on Drive-Thru Automation and AI

  • Source: https://presto.com/blogs/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.