Presto Brand Identity

A complete profile of Presto's visual system — colors, typography, components, and personality — extracted from http://presto.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/presto
• Machine-readable JSON: https://characterquilt.com/branding/presto.json
• Per-page llms.txt: https://characterquilt.com/branding/presto/llms.txt

Quick Facts

Color Palette

• primary: #164CB1
• secondary: #1863DC
• accent: #164CB1
• background: #FFFFFF
• textPrimary: #2B3338
• link: #409CA0

Typography

• primary: BDOGrotesk — https://fonts.google.com/specimen/BDOGrotesk
• heading: BDOGrotesk — https://fonts.google.com/specimen/BDOGrotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#164CB1, textColor=#FFFFFF, borderColor=#164CB1, borderRadius=7px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: drive-thru restaurant operators

Presto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 5 Ways QR Code Order and Pay Can Help With the Labor Shortage - Presto
  • Image:
  • Source: https://presto.com/contactless_qr_code_labor_shortage/
• Blogs - Presto
  • Image:
  • Source: https://presto.com/category/blogs/
• Blogs - Presto
  • Image:
  • Source: https://presto.com/category/blogs/
• Presto Blog | Insights on Drive-Thru Automation and AI
  • Image:
  • Source: https://presto.com/blogs/
• Presto Blog | Insights on Drive-Thru Automation and AI
  • Image:
  • Source: https://presto.com/blogs/
• Presto Blog | Insights on Drive-Thru Automation and AI
  • Image:
  • Source: https://presto.com/blogs/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "BDOGrotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#164CB1",
    "secondary": "#1863DC",
    "accent": "#164CB1",
    "background": "#FFFFFF",
    "textPrimary": "#2B3338",
    "link": "#409CA0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "BDOGrotesk",
      "heading": "BDOGrotesk"
    },
    "fontStacks": {
      "heading": [
        "BDOGrotesk",
        "sans-serif"
      ],
      "body": [
        "BDOGrotesk",
        "sans-serif"
      ],
      "paragraph": [
        "BDOGrotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#164CB1",
      "textColor": "#FFFFFF",
      "borderColor": "#164CB1",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://presto.com/wp-content/uploads/2024/11/logo-light.png",
    "favicon": "https://presto.com/wp-content/uploads/2024/12/cropped-Presto-Favicon-1-32x32.png",
    "ogImage": "https://presto.com/wp-content/uploads/2024/12/press_release_thumbnail.jpg",
    "logoHref": "https://presto.com/",
    "logoAlt": "Logo"
  }
}