Prequel Brand Identity

A complete profile of Prequel's visual system — colors, typography, components, and personality — extracted from https://prequel.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://prequel.co.

primary

#21121E

rgb(33, 18, 30)

secondary

#1A3324

rgb(26, 51, 36)

accent

#121212

rgb(18, 18, 18)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#121212

rgb(18, 18, 18)

link

#261623

rgb(38, 22, 35)

Typography

Each font links to its Google Fonts page where available.

primary

Lausanne

Lausanne Google Fonts →

heading

Lausanne

Lausanne Google Fonts →

Lausanne, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Prequel's actual button styles.

Button Primary

buttonPrimary

background#121212textColor#FFFFFFborderColor#121212borderRadius20pxshadownone

Button Secondary

buttonSecondary

background#F6F6F6textColor#000000borderColor#121212borderRadius20pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Frequently Asked Questions

What is Prequel's primary brand color?

Prequel's primary brand color is #21121E. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Prequel use?

Prequel uses #121212 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Prequel use?

Prequel uses Lausanne as the primary typeface across body and headings.

Does Prequel use a light or dark theme?

Prequel's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Prequel's logo?

Prequel's logo is available directly on their site (https://prequel.co). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://prequel.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Prequel.