Preflight Brand Identity

A complete profile of Preflight's visual system — colors, typography, components, and personality — extracted from preflight.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://preflight.com.

primary
#00A4A6
rgb(0, 164, 166)
secondary
#00112C
rgb(0, 17, 44)
accent
#00A4A6
rgb(0, 164, 166)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#111111
rgb(17, 17, 17)
link
#09757A
rgb(9, 117, 122)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica
Google Fonts →

heading
Helvetica
Google Fonts →

gdsherpa, Helvetica, Arial, sans-serif

Visual Assets

UI Components

Input
background: transparent
textColor: #111111
borderColor: null
borderRadius: 0px
shadow: none

Button Primary
background: #00A4A6
textColor: #FFFFFF
borderRadius: 10px
shadow: rgb(128, 128, 128) 0px 0px 1px 0px

Button Secondary
background: #111111
textColor: #FFFFFF
borderColor: #111111
borderRadius: 6px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Frequently Asked Questions

What is Preflight's primary brand color?
Preflight's primary color is #00A4A6, anchoring their visual identity.

What font does Preflight use?
Preflight uses Helvetica as the primary typeface.

Does Preflight use a light or dark theme?
Preflight uses a light color scheme with a background of #FFFFFF.

Where can I find Preflight's logo?
Preflight's logo is available directly on their site (http://preflight.com).

How was this brand profile generated?
This profile was extracted from http://preflight.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#00112C",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#09757A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg",
    "favicon": "https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192",
    "logoAlt": "A GoDaddy-Branded Afternic Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  }
}